MANILA, Philippines—With their eagerly anticipated and well-loved Starbucks Traditions collection, Starbucks effortlessly draws people together throughout the holidays. But since it has been serving the Filipino people for 25 years with more than just coffee, this year will celebrate more than just the collections and will undoubtedly be brewed with the aroma of success and victory.
#FillItForward this Holiday
“The holidays are an exciting time for us all at Starbucks, and for our customers who celebrate with us,” shared Jamie Silva, Senior Manager for Marketing, Digital Customer Experience & Loyalty at Starbucks Philippines.
“For our 25th year celebrations, we pay homage to our partners (employees) and customers who have grown with us and have opened up opportunities to touch the lives of local communities.”
Weaving the connections to touch hearts, the brand released a series of videos based on real-life anecdotes. Each persona depicts the communities that Starbucks Philippines has grown over time, and where featured partner and customers share how the brand has and continues to fill their days forward.
Mark, Collector
Images courtesy of Starbucks Philippines
Mark has been a collector of Starbucks planners for almost a decade. Because he loves coffee so much, he redeems multiple planners every year and shares it with friends and family.
Come as no surprise, Mark has been collecting Starbucks planners for nearly a decade. He redeems numerous calendars every year since he likes coffee just that much and shares them with friends and family.
Images courtesy of Starbucks Philippines
Check out Mark’s first reaction upon seeing the 2023 Starbucks Traditions Planner with Organizer:
Annika, Enthusiast
Images courtesy of Starbucks Philippines
This sought-after filmmaker and director, Annika Yanez, derives great pleasure in capturing through the lens of her camera. She kickoffs her day with a lot of coffee and understands the role in being kind to the planet with reusable tumblers.
Images courtesy of Starbucks Philippines
Get to know Annika and hear what she thinks of the 2023 Starbucks Traditions Cold Cup:
Dianne, Starbucks Partner for 6 years
Images courtesy of Starbucks Philippines
Being a barista is more than just making the perfect cup of coffee for Dianne who is a 6-year Starbucks partner. With her extensive service experience, she discovered that it is all about developing everyday connections with clients and making their days as pleasant and lively as possible.
Images courtesy of Starbucks Philippines
Be all ears as Dianne share how it is to be a partner while she peeks into the 2023 Starbucks Traditions Tumbler:
2023 Starbucks Traditions
Images courtesy of Starbucks Philippines
With its constancy in creating well-crafted and stylish designs, Starbucks is proud to showcase their 2023 Starbucks Traditions collection! This year’s collection showcases a sophisticated new look that gives homage to Starbucks’ famous Siren, but with thoughtful details that celebrate the brand’s silver anniversary. Customers have their choice among two (2) limited-edition planners with organizer designs, a classic cold cup, and a durable stainless-steel tumbler.
Images courtesy of Starbucks Philippines
Perfect to jot down inspiring thoughts and plan your days, the two 2023 Starbucks Traditions Planner with Organizer options come in a premium ring binder notebook format with a matching pen and cover. An ode to the Siren and a visible manifestation of Starbucks Philippines’ 25th anniversary, this year’s edition features a sleek Siren tail design and is available in two elegant colors — Champagne and Black.
The leather cover features both a pocket and pouch to store your files (or Starbucks cards!), and the plush material is accentuated with gold hardware. The ring bind style allows for the Planner with Organizer to be used well beyond 2023.
Images courtesy of Starbucks Philippines
With high hopes for an exquisite cover, sure that you’ll still be taken aback by the wonderfully drawn pages that feature 12 monthly special artworks highlighting inspiring quotes to help you welcome each month on a great note.
Images courtesy of Starbucks Philippines
Taking its cue from the success of last year’s sets, Starbucks wanted to bring back multiple options for its customers that love using reusable vessels. This year’s line-up includes a 15 oz. Steel Tumbler and 22 oz. Cold Cup featuring a similar Siren design as the Planners.
Images courtesy of Starbucks Philippines
Every Tall, Grande, or Venti handcrafted beverage bought by a customer between November 2, 2022, and January 2, 2023, will come with a sticker. One (1) Reward Voucher can automatically be redeemed every eighteen (18) stickers collected. For easy tracking of stickers, opt-in through the Starbucks App and join using an e-Promo Card.
The celebration seems to have already been overflowing with delight, but there’s still more to come for those who shop for Christmas presents online. A registered Starbucks Rewards member with a linked Lazada Philippines account will automatically earn one (1) Reward Voucher on the Starbucks PH app e-Promo card for every P5,000 purchase in a single receipt after 7 days from successful delivery.
Collect all four options from this year’s line-up to take good coffee and the holiday cheer wherever you are! Visit starbuckstraditions.ph to learn more.