Featured image courtesy of EastWest.
MANILA, Philippines — In a fresh announcement, East West Banking Corporation (EastWest) officially renews its partnership with actor and digital personality Donny Pangilinan, extending his role as brand ambassador for the brand for another full year.
Together, they’re on a mission to make banking something younger Filipinos actually want to talk about: the EastWest app, new products and services, real conversations in communities, and a shared conviction that banking should just be easier.
“Donny doesn’t just reach young Filipinos, he connects with them,” says Martin Reyes, EastWest Chief Marketing and Cash Management Officer in a press statement. He adds, “We want this generation to see EastWest as their bank, the one that understands what they need, whether it’s a better app experience, products that make sense for their lives, or just banking that doesn’t feel like a chore. Donny tells that story better than anyone.”
Image courtesy of EastWest.
As brand ambassador, Pangilinan steps into the center of EastWest’s push to reach younger Filipinos where they actually are: on their phones, on their feeds, and in their communities. The multifaceted actor will front campaigns for the EastWest app, spotlight new products and services as they roll out, and join activations across the country that bring the bank’s easier banking promise to life.
“Honestly, what keeps me here is that EastWest is always working on something: the app, digital payments, new products and services, getting out to meet people,” Pangilinan shares.
For him, the choice to continue was easy. “For a lot of people my age, banking still feels like this complicated thing you have to figure out on your own. I genuinely want to help change that. And with EastWest, I feel like we actually can.”
EastWest is a bank that’s always moving forward. It invests in its digital platforms, grows its branch network, and consistently shows up for customers in ways that feel practical and less complicated.
“I think young Filipinos should take banking seriously. Banks just need to meet them halfway,” he adds. “EastWest is doing that, and I’m proud to be part of telling that story.”
Beyond the campaigns, Pangilinan is also set to take the partnership on the road, joining EastWest at events and activations across key cities, where the bank engages customers directly and brings its products and digital tools closer to the communities they serve.
“I’m excited to get out there and actually talk to people, not just post about it,” Pangilinan continues. “Show them the app, walk them through products, answer the questions they didn’t know they could ask. That’s the kind of thing that actually makes a difference.”
With Pangilinan back as brand ambassador, EastWest heads into the rest of the year with clear intent: to be the bank that younger Filipinos choose, trust, and keep coming back to, because banking with EastWest is just easier.
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