The Cultural Phenomenon Continues as 10M+ Google Search Clicks Trail Box Office Triumph for ‘The Devil Wears Prada 2’

MANILA, Philippines — With the fashion and film worlds abuzz for its celebrated return to the screen, fashion lovers, and moviegoers have officially returned to their Runway era with the wake of the smashing success of The Devil Wears Prada 2 – and Google is in the center of the larger, global cultural conversation as fans worldwide turn to Search to learn more about the movie.

Following its premiere in the Philippines at the tail-end of April, the sequel to the iconic 2006 film has both decisively dominated the box office and, in turn, completely taken over Google Search.

With a massive $233 million opening weekend in cinemas around the world, the sequel–which comes 20 years after the original and tackles topics that are more apt for today’s times–has sparked a greater cultural conversation that’s as sharp as it is grounded to present day realities of the industry it portrays.

From parents planning the ultimate movie night to students raring to get into the inner workings of the fashion industry for its style inspiration, everyone is turning to Search to keep up with the drama.

With this spike in interest, Google has driven the talk surrounding The Devil Wears Prada 2 with a fun and engaging interactive feature on Search.

If you haven’t tried it yet, Google has tucked a chic little Easter egg into your search results in celebration of the film’s box office return. When you look up the film and click that iconic red heel icon, a stylish silhouette struts right across your screen. It’s a playful nod to the film’s legendary fashion roots, and it’s clearly a hit, as more than 10 million fans have already clicked the shoe to join the fun.

And of course, Google’s biggest role is facilitating conversations about the film both online and offline.

Google Search is full of lookups with various keywords related to the movie. Here’s what’s trending right now as fans dive deeper into Miranda Priestly’s world:

• The Cast: Moviegoers are eager to see which favorites returned to the office (and who the new “clackers” are). “The Devil Wears Prada 2 cast” is one of the top breakout searches surrounding the movie, but of course, there’s always “Miranda Priestly,” “Andy Sachs,” “Meryl Streep,” “Anne Hathaway,” and more.
• The Reviews: Fans are checking in to see others’ feedback by searching “The Devil Wears Prada 2 reviews” on Search, to see if they think the sequel captures that same magic we fell in love with 20 years ago.
• The Cinemas: People are actively hunting for the best big-screen theater experience to see every fabric texture in 4K by searching “The Devil Wears Prada 2 cinema.”

Whether you’re a lifelong fan or a new consumer of The Devil Wears Prada, the official data from Google Search shows we’re all still under Miranda’s spell – and we won’t stop talking about this cinematic phenomenon anytime soon.