Featured image: Park Gyu-Young. Courtesy of COS.
LONDON, UK — COS just unveiled its Spring Summer 2026 campaign that was headlined by Korean actor Park Gyuyoung, acclaimed actor Alexander Skarsgård, and models Vittoria Ceretti and Taemin Park.
Rooted in exceptional craftsmanship and enduring style, the collection advances the modern wardrobe through exquisite materiality, artful cuts and thoughtful detailing — encapsulating the house’s distinctive design handwriting.
Photographed by renowned photographer Karim Sadli, the Spring Summer 2026 campaign is captured in London with a series of striking portraits that subtly sets the tone for the season, expressing quiet confidence and attitude.
(L-R) Alexander Skarsgård and Park Gyuyoung. Images courtesy of COS.
A refined palette of grounded neutrals shapes the collection, with head-to-toe monochromatic looks taking centre stage. Surface texture adds depth and dimension, from supple leather and croc-effect finishes to breathable linens. Heritage references emerge through pinstripes and herringbone, grounding the collection in tradition while reinforcing a modern sensibility.
Drawing on the effortless elegance of 1980’s styling, the collection is defined by set dressing, statement outerwear and refined layering pieces. Tailoring sits at the core, as classic codes are reimagined through contemporary volume and proportion; strong shoulders and high necklines empower the wearer, while fluid silhouettes introduce understated ease. Outerwear anchors the collection, delivering both versatility and impact as the seasons shift.
Trench coats lead the offering, featuring an oversized silhouette with a waist-defining belt. Menswear adds a herringbone Balmacaan coat, while a butter-soft leather aviator jacket is elevated with a stand collar and concealed fastenings. Utility and sportswear references appear in a jacket with oversized flap pockets.
(L-R) Taemin Park and Vittoria Ceretti. Images courtesy of COS.
In womenswear, dresses introduce softness and movement, offsetting the tailored foundation with fluid silhouettes defined by crinkled textures and lingerie-inspired detailing. Shirting is elevated through delicate ruffles, bringing a sense of femininity and refinement to the modern wardrobe.
In an announcement, the COS Spring Summer 2026 collection will be presented at an off-schedule show in Seoul, South Korea on March 25, Wednesday, which is set to streamed live on COS channels.
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