Featured art by Bhernn Saenz. With images courtesy of Café 10/23.
CAVITE, Philippines — To mark a historic first, homegrown coffee haven, Café 10/23, forges a significant collaboration with retail giant UNIQLO Philippines.
As the Japanese powerhouse breaks new ground with its Imus Roadside Store early this month, its inaugural branch in Cavite, Café 10/23 ushers in yet another milestone for local establishment with this engagement, especially for owner, LA Cantimbuhan, who has been a long-time fan of the brand.
(L-R) UNIQLO Philippines Imus Roadside store opening event. Café 10/23 owner LA Cantimbuhan. Images courtesy of Café 10/23.
“Collaborating with UNIQLO Philippines is a dream come true for us at Café 10/23. As a brand, UNIQLO has always been about simplicity, quality, and comfort—values we also uphold in our café,” says Cantimbuhan.
“This partnership is a huge opportunity for us to share our passion for great coffee with the community and be part of such a meaningful moment in UNIQLO’s expansion. We are very happy to welcome UNIQLO Imus to our Imus Community,” she continues.
Image courtesy of Café 10/23.
UNIQLO’s Roadside stores stands more than just as retail outlets. These are designed with the community in mind, strategically located within local neighborhoods to champion easy access for residents and locals within the vicinity. This thoughtful approach is a testament to the brand’s commitment to serving the needs of the local community.
As part of this exciting collaboration, Café 10/23 featured a curated selection of its products during the grand opening of the UNIQLO Philippines Imus Roadside Store with a variety of items from their popular lines, including stylish Bra Tops, breathable Linen pieces, versatile Jeans, and durable Sport Utility Wear. Each product has been thoughtfully designed to cater to the active and diverse lifestyles of Caviteños, making them perfect choices for everyday wear.
Images courtesy of Café 10/23.
Customers who joined the opening explored offerings that blend comfort and fashion seamlessly. This was then highlighted by the café’s employees donning an exclusive UNIQLO Philippines x Café 10/23 shirt, a unique activation for the partnership that commenced last March 30 to April, extending to all Sundays of April in the establishment.
“This special shirt is a symbol of our celebration and warm welcome to Uniqlo Imus in the Cavite community,” Cantimbuhan enthused.
To further enhance this festive milestone, Café 10/23 joined in on the celebration serving the first 100 customers complimentary offerings of the cafe favorite, Signature Iced Tea during the grand opening weekend, from April 4 to April 6.
Amplifying this partnership with an exciting treat, a free Imus Longganisa Danish voucher was also made available in a game of Gachapon for any purchase at the UNIQLO Imus Roadside Store.
Image courtesy of Café 10/23.
Café 10/23 is located at Imus Blvd., Malagasang II-C, Imus Cavite. It’s open every weekday, from 10 a.m. to 11 p.m., and on weekends from 7 a.m. to 11 p.m.
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