Featured art by Bhernn Saenz. With images courtesy of Klued.
MANILA, Philippines — With its market entry, Filipino skincare brand Klued marked a significant milestone with the launch of its Pore-Purifying Cleansing Oil. Highlighting Klued’s latest innovation designed for acne-prone, oily, and sensitive skin, insightful discussions were brought to the fore, led by renowned dermatologist Dr. Erin Jane Santos, known as The Nerdy Derma, and skincare enthusiast Ruzz Melendez.
Dr. Santos emphasized the importance of a gentle yet effective approach to cleansing, particularly made for Filipino skin often challenged by humidity and oil production, championing a well-formulated oil cleanser like the Klued Pore-Purifying Cleansing Oil, said to be a game-changer in a skincare routine. This makes for effectively removing impurities without stripping the skin’s natural barrier. For his part, Ruzz talked about the truths and myths about non-comedogenic products, common skincare problems, and the importance of double cleansing.
Klued Pore-Purifying Cleansing Oil. Image courtesy of Klued.
Klued founder Max Cañega explained, “The idea that ‘oil attracts oil’ is scientifically sound. Klued’s Pore-Purifying Cleansing Oil expertly harnesses this, lifting away sebum, sunscreen, and stubborn makeup that can lead to clogged pores and breakouts. It’s a crucial first step for anyone looking to achieve clearer, healthier skin.”
Klued Pore-Purifying Cleansing Oil’s lightweight, non-comedogenic formula boasts of a powerful blend of skin-loving ingredients, including: Turmeric Root Oil, which is celebrated for its anti-inflammatory and antibacterial properties, helping to reduce redness and promote healing; Sunflower Seed Oil that is rich in linoleic acid, it aids in regulating sebum production and strengthening the skin’s vital barrier; Tea Tree Leaf Oil, known for its antibacterial action against acne-causing bacteria, while also helping to control oil, and; Jojoba, Grape Seed, and Sweet Almond Oils, that effectively cleanse and nourish the skin, leaving it feeling soft and hydrated without clogging pores.
(L-R) Drag artist Naia Black, Klued founder Max Cañega together with Dr. Erin Santos (@thenerdyderma), Ruzz Melendez (skincarebyruzz) and Matilduh. Image courtesy of Klued.
The launch demonstrated how the cleansing oil effortlessly melts away makeup and impurities, emulsifying into a milky texture upon contact with water for a clean, non-greasy rinse. The fragrance-free and non-stripping formula underscores Klued’s commitment to creating gentle yet effective solutions for even the most sensitive skin.
Filipino drag artists Naia Black and Matilduh delivered electrifying acts, injecting energy and celebrated self-expression, all aligned with Klued’s ethos of empowering individuals to feel confident and comfortable in their own skin.
The successful launch event underscores Klued’s dedication to providing thoughtfully formulated skincare solutions tailored to the needs of Filipino skin. The Pore-Purifying Cleansing Oil is poised to become a staple in routines, offering a gentle yet powerful first step towards clearer, healthier, and more balanced skin.
Klued Pore-Purifying Cleansing Oil. Image courtesy of Klued.
The Klued Pore-Purifying Cleansing Oil is now available on TikTok( @klued_), Shopee (shopee.ph/klued), and Lazada (https://www.lazada.com.ph/shop/klued).
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