For generations, ABS-CBN’s Pinoy Big Brother has long stood as a television fixture—a cultural blitzkrieg launched not only to nurture star hopefuls for years on end but had indiscriminately become a no-holds-barred invitation into the private lives of strangers that, for better or for worse, became an exercise in “listening and judging”, long before the latter became an Internet fad.
But many decades since, when “authenticity” slowly became an overwrought “product” being manufactured and sold to anyone with a working television, the product remained strong and steady but inevitably became a passing fancy.
The challenge posed in this thesis rang louder: how can you market authenticity, and with it, “vulnerability,” when those buying into your product already knows the prize to be won by willing players comes long after the television hosts read names of victors on its prompters? How can you skirt viewer disbelief when human temperament skews to cynicism and common knowledge have long desensitized would-be fans that the game already started before the announcement came, where patterns of success of those that came before them are north stars that guide their every move, where “real” gets blurred and personalities and behaviours get coded with strategies and gameplans to be liked—in an edition that invited celebrities, no less? In fact, how can you even invite the public to continue to cheer when algorithms in smart phones are already this generation’s reality television?
Somehow, a whiff of newness and novelty were brought by the unlikely coming together of giants in 2025. As the show marked a historic turn, what seemed Herculean in the past, became an entirely different dish served with more chefs in the kitchen.
The proverbial wall we erected as viewers came all crumbling down, especially when the show itself became a character you wanted to root for. Imagine, the “country’s most famous house”, actually had to find a new “home”.
Sure, there’s nothing new that the game brought. Forget the silly monikers, the “tasks” that are more fan service than a test of human resolve, and a whole confetti of expected tropes unfailing from a show that has seen two decades—and a pandemic in between—of formula.
Seeing characters with evolved sensibilities reminded us of who we are now, as people with the same evolved sensibilities. Those who recognized the formula but choose to make their own, remained and stayed still in the consciousness of the very people who are waiting for their stories to be projected on the screen, not a manufactured sense of who they are as a people. And it spelled the difference. These are not just shiny protagonists hiding under everyman’s clothing in the long played-out theater of a search for fame—we saw them more as a reflection of ourselves, warts and all. That their dreams, their frustrations and setbacks, the veil of uncertainty they choose to evade or conquer, became ours. A year since, even their upcoming pursuits, became latched on ours.
When the doors of Pinoy Big Brother closed on the Celebrity Collab Edition, what remained wasn’t just a set of former housemates ready to collect checks for their next project. What emerged was a batch that redefined how Filipino audiences relate to celebrity.
For months, viewers didn’t just watch them in a literal performance of their lives. We watched them grieve, argue, laugh, sit with their own flaws, and grow. The season thrived on vulnerability and blurred the line between performer and person.
Now, that same group steps into a scripted primetime drama, which is a very different arena.
Following a box-office Holiday hit that served as litmus test to their acting capabilities and ticket pull, then comes a new maze to solve. Produced by Star Creatives in partnership with GMA Network and ABS-CBN, The Secrets of Hotel 88 beckons viewers into a shadowy world of hidden truths.
But more than the package where this next act comes in, the show promises to lift the lid on who each of these young powerhouses has become, after their triumph into public consciousness and the fan frenzy.
This then leads us all to an all new journey to chart their respective trails and see who they are poised to become, long after the groundwork has been laid down and their trajectories have been carefully mapped out, not just by the guards watching their every move, checking which box they are to fit right in, but more importantly, and powerfully, the fans—the very people that anointed them to climb their next summits with and for them.
The former housemates are no longer just themselves. They now enter the industry as actors, thrust back into a system that often demands polish over honesty and mystique over transparency.
This shift is at the heart of the moment: the evolution from authentic reality personalities to actors with a lacquered exterior brings a new crossroads for them, the fans, and Filipino celebrity culture, so to speak.
Inside the Big Brother house, they were loved for their unfiltered selves—their glittery shells came off and what’s revealed are humans with cracks same as everyday man. Outside, they now face a different set of expectations: skills, range, discipline, craft.
Director Henry King Quitain described Hotel 88 as a mixed-genre series — thriller, mystery, romance, and family drama. Every character carries a secret, and every performance carries weight. What makes this transition compelling isn’t just the plot. It’s also the tension between the versions of themselves the audience loved and the fictional personas they must now embody.
Brent Manalo admitted that living together for four months made their on-screen chemistry natural. There was no awkwardness. No hesitation. “Alam namin ang mga bubog ng isa’t isa,” he shared. That emotional familiarity made intense scenes easier to navigate.
Mika Salamanca echoed that sentiment, saying her confidence as an actor is rooted in what the show revealed to her. Without that experience, she admitted, she wouldn’t have felt ready for a project like this.
But here’s the larger question: what happens when audiences who fell in love with “Mika the person” must now accept “Mika the character”?
This is the real industry shift they’re entering. And when the rewards system is loud, the same goes for the hounding pressure for perfection.
Before Hotel 88, many of them appeared in Call Me Mother — a move that quietly functioned as a testing ground. That appearance was more than a cameo; it was a proof of concept.
Could this batch hold its own in a scripted environment? Could they, and in turn, the viewers detach from the frames of reality television and commit to character work? Could audiences suspend disbelief?
The reception suggested yes.
Call Me Mother acted as a bridge. Viewers could slowly recalibrate their perception. It signaled this wasn’t a one-season phenomenon, but there was sustainability here. And that matters in an industry where reality fame is often short-lived and the next commodity comes in.
The New Agenda
The biggest irony of the success of the Celebrity Collab Edition of PBB is that with a number of subjects coming from film, television, and social media acclaim, it came across less manufactured. And that enigmatic revelation, whether we readily recognize or not, revitalized interest. Viewers processed vulnerability in real time, not just drama. Connections over human interactions, not the fireworks. The show shifted from spectacle to emotional literacy.
That cultural shift changes how this batch is positioned in the industry. They are not entering showbiz as blank slates. They are entering with a public record of growth.
Josh Ford, reflected on how PBB helped him develop his emotional regulation. “I’m the type of person who keeps things to myself,” he said. Inside the house, he learned to control himself. That quiet intensity now becomes a tool for suspense onscreen.
Esnyr Ranollo discussed balancing lightness and depth — a challenge for someone known for comedy. Kira Balinger admitted it was difficult to see co-stars change so drastically in character.
That transformation is the point. The house made them human. The industry now asks them to be constructed again.
The risk? Losing what made people care. The opportunity? Elevating authenticity into craft.
The entertainment industry is shifting. Audiences are skeptical, and they crave honesty but still demand performance. They want stars who are relatable, yet aspirational. Flawed but composed.
This batch represents that transition.
Hotel 88 transcends another primetime series. It’s an experiment in whether authenticity can survive within structured television, whether vulnerability can coexist with spectacle, and whether housemates, who once formed a collective identity can maintain momentum as their individual careers branch out.
Xyriel Manabat called the show a buffet of flavors. Esnyr called it a boodle fight — something meant to be shared. The metaphors are telling that their strength has always been collective energy.
But as they move deeper into the industry, they’ll face a familiar showbiz pattern: branding, positioning, hierarchy. They are no longer just “people we watched.” They are becoming products again.
The difference is that they now know what it feels like to be seen without a script.
Hotel 88 just premiered on iWant, a reinvigorated ABSCBN streaming platform that houses fresh content and originals that proved integral cogs in the name the network built for themselves. The partnership then continues with GMA Prime for a nationwide free television premiere—but the bigger premiere is happening within the industry itself.
This batch steps into acting when the line between influencer, reality star, and trained actor is thinner than ever. Their journey forces the industry to reconsider how talent is cultivated — not just through workshops and screen tests, but through lived experience broadcast to millions.
What they achieved in PBB wasn’t just ratings. It was cultural relevance. They made audiences care again—not just about drama, but about development, and now the challenge is longevity.
Can they maintain a connection without overexposure? Can they evolve without losing the humanity that made them compelling? Can they thrive in an industry that often prefers pomp and glory over process?
If The Secrets of Hotel 88 succeeds, it won’t be only for plot twists or production scale. It will be because audiences are rooting for the hope, connection, or meaning that the show and its story represent, rather than just the mystery inside a fictional hotel.
They’re rooting for the next chapter of a generation that reminded everyone what it means to be seen first as human — and then as star. However, if there’s anything that we’ve learned in our evolution as a people, is it really asking for too much if we can just see them as anything but human?
Produced by Rank Magazine
Made in collaboration with Star Creatives TV
Creative, fashion, beauty and editorial direction: Leo Balante
Photography and art direction by Chris Cantos
Assisted by Hernanie Garcia and Justine Naviamos
Editorial and multimedia associates: Czairus Ronquillo, Jaycel Dela Cruz, Abigail Prieto, and Jane Andes
Video director: Kris Cazin
Cinematographer: Johann Lucero
Gaffer: Cyril Daquilanea
With special acknowledgments to: Shane Ulit
Fashion and Beauty Credits:
For Mika Salamanca
Styling by: Ica Villanueva
Make-Up by: Thazzia Falek
Hair by: Valerie Corpuz
For Brent Manalo
Styling by: Ryuji Shiomitsu, Dale Chan, and Jerome Arguelles
Fashion by: Rodel Briñas
Grooming by: Bhads Castor
For Bianca De Vera
Styling by: Adrianne Concepcion
Makeup by: Jake Galvez
Hair by: RJ Dela Cruz
For Will Ashley
Styling by: Carlie Lajara
Grooming by: Aron Guevara
Hair by: Chino Maniquiz
For Dustin Yu
Styling by: Ivor Julian and Nelson Jurado
Fashion by: Edrick Paz
Grooming and hair by: Jericho Andrade
For AZ Martinez
Styling by: Perry Tabora
Makeup by: Carissa Cielo Medved
Hair by: Florenz Torrontegui
For Ralph De Leon
Styling by: Perry Tabora and Kris De Leon
Grooming by: Mickey See and Ranz Pacheco
Hair by: Jonas Lucas
For Esnyr Ranollo
Styling by: Mark Ranque
Makeup by: Carell Garcia
Hair by: Dale Mallari
For River Joseph
Styling by: David Milan
Grooming by: Jericho Andrade
Hair by: RJ Dela Cruz
For Xyriel Manabat
Makeup by: Marky Stone
Hair by: Yhen Almendral
For Kira Balinger
Styling by: Adrianne Concepcion, Via Abarra, and Cent Bermas
Makeup by: Remcy Cardona
Hair by: Diana May Nalog
For Josh Ford
Styling by: Ivor Julian
Fashion by: Bang Pineda
Grooming by: Dexter Gonzalgo




































