Featured image courtesy of Starbucks Philippines.
MANILA, Philippines — It’s that time of the year once again! Starbucks Traditions, one of the country’s most anticipated, and widely-participated holiday rituals, returns for its 24th year in the Philippines.
With the theme “Wrapped in Joy,” Starbucks Philippines kicks off the holiday season with a new brand film and a five-piece 2027 Starbucks Traditions Collection to boot. The theme celebrates the happiness found in the moments we share and the little surprises that often mean the most: a thoughtful gesture, an unexpected visit, a plan made just for you. This season is a chance to surprise the people who always make the holidays special for everyone else.
Since its first collection in 2004, Starbucks Traditions has become a holiday tradition in its own right: friends and families comparing sticker counts and racing to complete their cards before the new year, and the planner that has carried countless Filipinos through the year ahead.
The 2027 Starbucks Traditions film, “Kami Naman” (“It’s our turn”), brings “Wrapped in Joy” to life through the story of Mara, the friend who always brings her barkada (circle of friends) together by planning their get-togethers. This holiday season, her friends turn the tables: they surprise her at Starbucks with a planner already filled with gatherings they have planned for her throughout the year.
Set to “With a Smile” by iconic OPM band Eraserheads, the film marks as a reminder that the love and effort we give are remembered and returned. Customers can also hear the song in Starbucks stores nationwide from November 3 to January 4.
Image courtesy of Starbucks Philippines.
Inspired by the joy of thoughtful giving, the 2027 Starbucks Traditions Collection expands to five pieces, up from four the previous year, with each one bringing a little more joy to daily routines and occasions.
Designed to look like a gift waiting to be unwrapped, the pieces combine warm copper, ivory and black with swirling patterns and woven textures. This year’s collection also introduces two new pieces: the Travel Case with Towel and the 20oz Glass Mug.
Image courtesy of Starbucks Philippines.
2027 Starbucks Traditions Siren Planner with Pouch
Plan your days, note down important dates and schedule gatherings with a weekly planner featuring zodiac-inspired monthly artworks, wrapped in a woven-texture cover.
This year’s planner also comes with a pen, a copper pouch, and a surprise keychain: one of five designs, revealed only when you open it.
Image courtesy of Starbucks Philippines.
2027 Starbucks Traditions Travel Case with Towel
Organize your travel essentials with the first Travel Case in the Starbucks Traditions Collection, an ivory hard case with a ridged, luggage-inspired finish. It now comes with a towel, making it a practical companion for your next trip.
Image courtesy of Starbucks Philippines.
2027 Starbucks Traditions 20oz Stainless Steel Tumbler
Wrapped in swirling copper waves on ivory, this 20oz Stainless Steel Tumbler keeps hot and cold drinks just right. It comes with a flip-top straw and a built-in carry handle, so your daily coffee ritual can go wherever the day takes you.
Image courtesy of Starbucks Philippines.
2027 Starbucks Traditions 24oz Cold Cup
Filled with sparkling champagne glitter and finished with a sleek black lid, this 24oz Cold Cup comes with festive coffee cherry leaves as a straw topper that keeps your straw covered, whether you’re sipping at home or on the go.
Image courtesy of Starbucks Philippines.
2027 Starbucks Traditions 20oz Glass Mug
New to the collection this year, the 20oz Glass Mug fades from black to transparent and carries a vertical Starbucks wordmark. It comes with a straw and is made for your favorite coffee, tea or any drink, at home or at your neighborhood Starbucks.
From November 3, 2026 to January 4, 2027, customers can earn one (1) e-sticker for every Tall, Grande or Venti handcrafted beverage purchased in Starbucks stores nationwide, through the Starbucks® PH App or a QR Promo Card.
Customers who collect 19 e-stickers can redeem one item of their choice from the 2027 Starbucks Traditions Collection until March 5, 2027.
To take a closer look at the 2027 Starbucks Traditions Collection and this season’s holiday offerings, visit www.starbuckstraditions.ph.
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