Featured art by Bhernn Saenz. With images courtesy of PUMA Philippines.
SEOUL, South Korea — PUMA makes a move to bring the streetwear scene to new heights with an immersive event, at LAYER 41 in Seoul, South Korea in celebration of the launch of the brand-new PUMA H-Street. A reimagining of a sprint classic, the PUMA H-Street is poised to accelerate the low-profile sneaker trend.
Image courtesy of PUMA Philippines.
Sprint Speed Meets Style in Seoul
The PUMA H‑Street event in Seoul is anchored on the Future Archives activation, a high‑design, culture‑driven series that honors the brand’s low‑profile silhouettes by archiving heritage while propelling culture forward. The four-day activation, open to the public beginning May 16 to May 18, centered around styling, music, and design.
PUMA teamed up with Korean cultural figureheads, including Cold Archive, Inside Tag, and EyesMag, as well as other local partners on a futuristic, gallery-inspired setup with reinterpreted track-and-field elements in honor of the PUMA H-Street’s running heritage. The space was enhanced with music curated by Ring Seoul, a community-driven space rooted in the city’s post-pandemic club culture, known for its immersive sound experiences.
“Following our Mostro House at Paris Fashion Week, we are excited to bring this unforgettable brand experience to Seoul, where we want to continue to cement our footprint in the fashion and streetwear space,” said PUMA Brand and Marketing VP Richard Teyssier. “The H‑Street is the latest addition to our strong, low‑profile portfolio, and there’s no better stage than Seoul to debut it.”
Global icon ROSÉ of Blackpink at the PUMA H-Street launch. Image courtesy of PUMA Philippines.
This saw a wide breadth of creative collaborators and friends of the PUMA family to create and showcase their work including Thai actor Win Metawin, Weak Hero 2 and When Life Gives You Tangerines Korean actor Lee Junyoung, Squid Game star Jo Yuri, Korean actress and style icon Cha Jungwon, K-Pop superstars Juyeon of The Boyz, Yeji of ITZY, and PUMA ambassador ROSÉ of Blackpink.
“The opening night was a massive success. It was incredible to see so many familiar faces from the PUMA community show up and support this moment,” remarked PUMA Sportstyle Global Marketing Director Christina Mirabelli. “It just felt special,” Mirabelli noted on the event space teeming with creative spirit and with guests championing the different ways they made the H-Street their own.
(L-R) Win Metawin and Itzy Yeji at the H-Street Launch Event. Images courtesy of PUMA Philippines.
Reimagined Classic
First introduced in 2003, the PUMA H-Street makes its comeback this 2025, joining the brand’s collection of low-silhouette sneakers, fusing its sprinting roots with streetwear DNA. It draws inspiration from the classic running spike of the 2000s, the PUMA Harambee, which took its name from the Swahili word for “pull together.”
After putting low-profile silhouettes in the spotlight with the Speedcat and the Mostro, PUMA now continues to drive the trend forward and cements its position as a trendsetter with this celebrated return. Available in OG Fizzy Green/PUMA Silver and Frosted Ivory/PUMA Black and Silver, the 2025 iteration of the timeless streetwear staple features a lightweight upper, a classic, low-profile silhouette, and keeps its street legacy intact.
The PUMA H-Street calls back to the zeitgeist of the 2000s, when track and field beautifully crossed over to the streetwear scene.
Image courtesy of PUMA Philippines.
As a nod to the immense success displayed in its Seoul launch, a limited drop of the PUMA H-Street is expected to make its way to the Philippines this June.
The PUMA H-Street in OG Fizzy Green/PUMA Silver and Frosted Ivory/PUMA Black and Silver will be available in limited stocks only on PUMA.com and select PUMA stores.
PUMA H-Street in OG Frizzy Green/PUMA Silver. Image courtesy of PUMA Philippines.
Follow PUMA Philippines’ Instagram account for the latest updates. For more information, please visit www.puma.com
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