Practice Good Bargain, as Sam YG Strolls Around the Metro for The Newest Web Variety Show ‘Nego King’  

MANILA, Philippines—Filipinos can expect the finest deals and plenty of fun as the Philippine version of South Korea’s famous web variety program Nego King premieres tonight, on ANIMA Studios’ YouTube Channel and LazLive on the Lazada app.

KROMA Entertainment’s ANIMA Studios collaborated with top global entertainment business A+E Networks Asia to create this one-of-a-kind show that would satisfy any Filipino who appreciates a good bargain.

“Fueled by our desire to expand our content portfolio, we now bring to our audience a fresh and original unscripted show that is excellently delivered by our talents and creatives at ANIMA. And on top of our objective to wildly entertain our viewers each and every episode, we also want to reward them royally with unprecedented deals courtesy of our episode partners,” says Bianca Balbuena, Head of ANIMA.

The Philippines’ very own Nego King is television and radio personality Sam YG, Sam YG, negotiates with industry leaders to decrease goods prices and make attractive offers to the Filipino audience.

Image courtesy ANIMA Studios

In the show, Sam strolls the streets of Metro Manila, interacting with potential customers and asking them how they feel about a certain product and what would entice them to buy it. Sam, the “Nego King,” leverages these consumer feelings to negotiate the best possible bargains with CEOs and business owners, resulting in large discounts or freebies for viewers.

Since the original South Korean Nego King premiered two years ago on YouTube, it has aired 60 episodes across four seasons and continues to attract millions of global viewers. Considered as one of the most successful YouTube shows in Korea, the show is a hit to both brands and consumers.

“As a global IP Media Group, we’re constantly creating new formats that transcend cultures and languages. We’re thrilled to have found a like-minded partner in Kroma, to bring Nego King to the Philippines. Nego King is a digital show made by A+E Korea that has secured millions of fans and popularity with brands as the ideal advertising vehicle. We hope our Filipino viewers enjoy the show and the great deals our Nego King gets just for them,” says Saugato Banerjee, Managing Director, A+E Networks Asia.

Image courtesy ANIMA Studios

Lazada, the top online shopping platform in the Philippines, is the official partner of Nego King Philippines. Episodes will be uploaded weekly starting Tonight, 8PM on ANIMA Studios’ YouTube Channel and LazLive on the Lazada app.

Watch the Show’s Official Trailer Below: