JAIN’s ‘Makeba’ Goes Viral and Global, Redefining Success

MANILA, Philippines—JAIN, the French pop sensation, has joined the ranks of international artists experiencing a resurgence in popularity, propelled by her global smash “Makeba.” Originally released in 2015 as part of her debut album “Zanaka” via Spookland Records and Sony Music France, this explosive track has recently surged to No. 8 on Spotify’s Viral 50 – Philippines chart.

The song’s remarkable journey has gained momentum, especially on TikTok, where it has amassed an impressive 4 million creations and 6 billion views in just three weeks. The track’s infectious energy led to a dance trend, with Filipino celebrities and influencers like Regine Tolentino, Kitty & Kakai, and Fabe Twinz joining the viral movement.

Image Courtesy of Sony Music.

“Makeba” isn’t just a TikTok sensation; it’s a global chart-topper. The track reached #1 on the Global Shazam Chart and is making its mark in 152 markets worldwide. It has entered the Top 200 Global Chart and currently holds positions in 23 countries on Spotify and 36 markets on Apple Music. The song has already amassed 158 million streams globally, with triple-digit streaming growth in recent weeks.

What makes JAIN’s music truly universal is that 80% of “Makeba” streams originate outside of her home country, France. Her music’s boundary-breaking appeal is captivating audiences across Europe, the UK, Africa, and Latin America.

The track’s journey started as a dance trend that embodies its positive vibe and playful artistic universe. With nods to South African singer Miriam Makeba, the catchy “ooohe” vocal hook led the trend with its vibrant charm.

Born in France and raised in diverse locations such as the United Arab Emirates and Congo, JAIN achieved international recognition with her debut album “Zanaka,” which sold over 1 million copies globally. The singles “Come” and “Makeba” from the album climbed the charts, earning her a Grammy nomination for “Best Music Video” in 2018.

JAIN’s sophomore album “Souldier” (2018) achieved double platinum status in France, with the single “Alright” certified diamond. Rolling Stone recognized her as an “Artist You Need To Know,” and she has graced stages from Coachella to Lollapalooza.

Her latest album “The Fool,” co-produced with Maxim Nucci/Yodelice, explores fresh starts through a blend of international pop and folk influences. The album features collaborations with artists like Joseph Mount of Metronomy and producer Gesaffelstein.

JAIN’s mesmerizing hit “Makeba” is now available on all digital music platforms worldwide through Spookland Records and Sony Music Entertainment, marking a significant chapter in her global musical journey.