adidas Highlights the Art and Science of the Slow, Long Run with the New Adistar

MANILA, Philippines – Global sportswear and apparel company adidas unveils the adidas Adistar, their newest running shoe designed to give runners confidence and protection during their runs and marathons.

Inspired by the idea of perpetual motion and tested over 4,500 km, the adidas Adistar sees itself pushing boundaries and making runners achieve beyond what they thought was possible.

Image courtesy of adidas

Refined to create a better fit and a more comfortable silhouette, the adidas Adistar launches in a blue rush colorway for men and turbo red for women.

Inspired by the idea of Perpetual Motion

Designed to strike soft and push forward from the first step to the distant last one, the new adidas Adistar features a cushioned collar and tongue combined with an engineered mesh upper – made in part with Parley Ocean Plastic.

The shoe also features the soft and responsive REPETITIOR midsole combined with REPETITIOR+, a firm EVA cradle, made of 15% recycled materials which sits around the heel. Meanwhile, the midsole has a ‘rocker geometry’ thanks to a 6mm drop in stack height from heel to toe.

The adidas Adistar Key Features:

  • Dual Density Midsole: Soft and comfortable REPITITOR foam combines with REPITITOR+ – a firm, second density foam, made of 15% recycled materials – to strike soft whilst still cradling and stabilizing the heel with every stride.
  • Support Cage Fit System: A fully integrated internal support cage designed to wrap and hug the foot when tying the laces to ensure lockdown and extra support.
  • Forefoot Rocker:  Curve shaped angled across the forefront to create a smooth consistent rocking motion that helps you onto the next step. KM after KM.
  • Tailored Last: A dual-gender last informed by both male and female insights to adjust to the anatomical differences of the male and female foot. 

Simon Lockett, Senior Product Manager, said, “For SS22, we wanted to focus on supporting all runners on their long, slow runs. With this in mind, we created the adidas Adistar, which is designed to give runners the confidence on long runs through the perfect combination of cushioning, protection and support. The brand new midsole – REPETITOR – combined with forefoot rocker geometry creates a smooth motion that consistently helps runners onto the next step. Adistar is also built on a specifically tailored last to adjust for the anatomical differences of the male and female foot – meaning every runner will be supported on their long, slow run.”

Images courtesy of adidas

The adidas Adistar is available in a blue rush colourway for men and red turbo colourway for women and is now made available for P6,500 online through adidas.com.ph/adistore and the adidas App, in-store, and through the adidas Viber store.

To find out more, visit https://www.adidas.com.ph/adistar. Follow the conversation on Instagram, Facebook and Twitter using #ADISTAR, @adidas, @adidasrunning and @adidaswomen.