P-Pop Glistens as Universal Records Seals a Deal with SHOW Korea

MANILA, Philippines—In light of the booming demand, popularity, and influence it is now experiencing in the Philippine music scene, Universal Records Philippines and SHOW Co., Ltd. have decided to form a strategic partnership to further strengthen Pinoy Pop‘s exposure and hype in the country.

As it promotes the distinctive Filipino culture and craft, it also aims to legitimize the provision of the best talent and entertainment in contemporary mainstream local and international settings, as well as among P-Pop fans and supporters.

Image courtesy of Universal Records Philippines 

The contract was signed in front of Universal Records Operations Manager Peter Chan, Managing Director Kathleen Dy-Go, along with ShowBT Korea, SHOW Korea, and SBTown Philippines CEO & President Geong Seong-Han, also known as Tatang Robin, with Ethan Yang, and Adie Hong.

Since the mid-late 2000s, Universal Records has been the major record label that might be considered a pioneer in encouraging and boosting the rise of K-Pop in the country. The label had handled everything, including selling CDs and spearheading shows. And at the moment, it is working to bridge the cultural gap while continuing to be in the forefront of creative promotion of this kind of music.

According to Kathleen Dy-Go of UR, the Philippines is home to many talented people with the potential to become “idol material,” and it is high time for these people to receive intensive training of the highest caliber while also learning the admirable discipline that Korean agencies instill in their trainees.

“It’s such a great honor for the label to acquire a partnership of this caliber. We promise that we’ll work very hard for the potential groups that we will be launching along with SHOW Korea and SBTown Philippines and of course, we have a lot of surprises in store for all of the P-Pop fans out there,” she says.

Image courtesy of Universal Records Philippines 

For the beloved Tatang Robin, it’s finally the right time for SHOW Korea, SBTown Philippines and UR to make this partnership happen so he approached the label first this time around. Both easily agreed to have an immediate meeting since both parties are interested and share the same vision.

The moment has come for the adored Tatang Robin to work with SHOW Korea, SBTown Philippines, and UR, so this time he went to the label first. As they are both interested and have the same vision, they promptly decided to meet right away.

“I want to express my gratitude to Universal Records because it did not take long for the label to agree to this amazing partnership. It was quick,” he shares.

Tatang Robin, a brilliant CEO himself, has exemplary experience creating an absolutely remarkable boy group, as seen by his work in developing and launching SB19, who is possibly the most talked-about P-Pop group at the moment. Making the ideal P-Pop girl group that will be idolized by numerous P-Pop and K-pop fans is his new challenge. Despite his worries, he is confident that SHOW Korea and SBTown Philippines can succeed with the backing of UR.

He explains, “I believe that it’s the girls’ era this time around here in the Philippine market. As you all know, the most famous groups in South Korea right now are girl groups. It’s just very common here in this world that there’s really an order for everything. So, I think this time is already the right time for the girl groups to be at the top. I hope that this girl group that we’re going to debut is the first to be nominated internationally, like in Billboard.”

“If only fans give their love and support just like they did before in SB19, I believe that it’s also possible. Most of the talents we have, they have been training for up to four years. The shortest is one year and seven months. And as you all know I don’t debut talents who are not yet ready,” he adds.