GMA Artist Center Promises a Bigger and Brighter 2022 with New Look and Name

MANILA, Philippines—Following its launch all the way back in 1995, GMA Artist Center has steadily produced a formidable lineup of some of the most recognizable names in Philippine entertainment from Alden Richards, Heart Evangelista, Julie Anne San Jose, Derrick Monasterio, and Gabbi Garcia, to name a few.

More than two and half decades later, GMA Network’s talent management arm has stood its ground in housing the country’s biggest stars and honing its up-and-coming artists.

This 2022, Artist Center breaks new ground to its plans to take it up a notch, starting the year with a fresh, new name.

With the introduction of Sparkle, GMA Network aims to light a fun and exciting spark in the entertainment industry all while evolving to fit the ever-changing new media and digital landscape.

Spearheaded by Johnny Manahan together with Senior Assistant Vice President for Alternative Productions Gigi Santiago-Lara, Sparkle is here to propel GMA Artist Center to even greater heights.

As the legendary star maker, Mr. M, aptly puts it, “Only the brightest stars sparkle. Our aim is to leave a little Sparkle wherever we go.”

With this move, GMA Artist Center’s webpage and official social media accounts will be revamped and receive the Sparkle treatment to better reflect its vibrant and colorful future, with engaging and dazzling content coming across all platforms.