Travel to the Sunny French Countryside with Longchamp’s Spring/Summer 2022 Collection

GLOBAL NEWS—French luxury brand Longchamp announces the release of their Spring/Summer 2022 ready-to-wear collection, a celebration of French art de vivre. The collection features alluring and fashionable pieces that evoke the aura of authentic living in the French countryside.

Linen is a key theme of the collection, not least because Longchamp has collaborated with Charvet, purveyor of the finest French linen tea towels since 1866, to create the season’s must-have iteration of the iconic Le Pliage®: a white linen tote bag with a vertical red and blue stripe.

Image courtesy of Longchamp

Following on from last summer’s successful partnership with Filt shopping nets, two storied houses come together once more in a fashion-forward tribute to traditional French craftsmanship.

Tea-towel stripes and checks crop up throughout the ready-to-wear collection. A sleeveless mini-shift in crisp white cotton poplin comes with a broad red stripe around the hem, while a below-the-knee dress looks breezy in fine checked cotton.

Image courtesy of Longchamp

These two silhouettes exemplify the collection’s contrasts between short and graphic, and long and fluid. Accessories too take up the tea-towel theme, notably a striped canvas sun hat and checked hi-top sneakers.

Other artisanal inspirations played on by Longchamp Creative Director Sophie Delafontaine are the brightly hued earthenware she loves to collect when she’s in the south of France, Provençal boutis embroidery, and the soft floral patterns of traditional counterpanes. She draws these eclectic influences into a collection that is full of energy and far from literal: the spirit may be Provençal, but the attitude is pure Parisienne!

Image courtesy of Longchamp

In the colour palette, white and cream naturally abound, offset by vibrant yellow, coral, green and blue, either in bold blocks or as prints. A bud pattern captures the fresh spirit of spring, a graphic green diamond motif references glazed pottery, while a tree of life might have been painted by Picasso himself onto a cotton tunic or a softly gathered dress. An array of pieces in soft, sun-bleached denim epitomise the relaxed mood of the collection, as with a mini-dress worn over tea-towel stripe trousers.

Nearly every look is anchored with an authentic detail: a casually knotted belt in natural leather, a straw hat or a silk scarf tied in the hair. And almost all are paired with clogs, revisited by Longchamp with the urban spirit of a loafer, or espadrille-soled sandals twisted with sporty straps.

Image courtesy of Longchamp

Aside from the Le Pliage® totebag, the season’s key bags reference traditional straw basket and bucket shapes. The emblematic Roseau is reinterpreted as a bucket bag in supple grained leather and LGP jacquard canvas, as well as in motifs inspired by the ready-to-wear: the bud print, a floral tapestry pattern, and a blue and white cotton stripe.

Savoir-faire. Art de vivre. Eclectic energy and elegance. For Spring/Summer 2022, travel with Longchamp from Paris to Provence and beyond.

Longchamp is exclusively available at Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Cebu, Greenbelt 5 and Rustans.com