Fashion Month on TikTok: Igniting Self-Expression and Empowerment

MANILA, Philippines—TikTok, the premier destination for short-form mobile video, is poised to unveil its groundbreaking TikTok Fashion Month campaign. This month-long extravaganza empowers Filipinos to explore their creativity, experiment with diverse styles, and contribute to the ever-evolving fashion scene in their community.

TikTok Fashion Month offers a range of engaging activities for Filipino fashion enthusiasts, providing a platform to showcase unique styles to a wide audience. It starts with a stylish fashion challenge on TikTok, led by Lenie Aycardo (@lenie_aycardo), bridging traditional and contemporary Filipiniana aesthetics. This challenge invites viewers to explore fashion inspiration on TikTok’s virtual runway.

Image Courtesy of TikTok.

Celina Tan, Marketing Lead for TikTok in the Philippines, expressed excitement about TikTok’s venture into the world of fashion: “As TikTok delves into the world of fashion, we are thrilled to present TikTok Fashion Month — a unique opportunity to discover, learn, and connect. Throughout the month, users can expect access to exclusive fashion content, behind-the-scenes glimpses into the latest trends, and collaborations with renowned brands and designers. Join us in exploring fresh styles, gaining insights from experts, and becoming part of a vibrant global community. This initiative reflects our dedication to supporting creators and fashion enthusiasts, underscoring the pivotal role of style in connecting people across borders.”

In anticipation of the upcoming celebration, TikTok is gearing up for a series of exciting events for its Filipino community. The TikTok Awards Philippines 2023, scheduled for the end of September, promises not only to honor remarkable creators but also to showcase their exceptional fashion sense on the red carpet. On a global scale, top-tier fashion creators, including Camille Co (@itscamilleco) and Laureen Uy (@laureenmuy), will converge at the TikTok Global Fashion Mixer in New York City on September 10. This gathering will foster cross-cultural connections and inspire collaboration on a worldwide canvas, reflecting the diverse and vibrant essence of the global fashion community.

In collaboration with the SoFA Design Institute, TikTok will also present the TikTok Fashion Masterclass on September 15, 16, and 22. This exclusive 3-day styling class offers a unique opportunity for fashion enthusiasts to delve into the art of styling, empowering aspiring creators with insights from industry experts and invaluable knowledge that transcends boundaries.

TikTok is further joining forces with The Bench Fashion Week on September 22-26, contributing a showcase of local design, creativity, and innovation. The Vogue x TikTok Socials Night at the end of September will bridge digital artistry and haute couture, offering a seamless fusion of high fashion with online media.

TikTok will also serve as the media partner for BYS Fashion Week, an occasion that spotlights the skills of local designers. Happening on October 5-7, this collaborative effort serves as a testament to TikTok’s dedicated support and amplification of local fashion talent on a major stage, with TikTok creators participating as attendees and runway models.

In an even grander setting, TikTok-discovered Filipino creators will take the spotlight at the Bangkok International Fashion Week on October 5-8. This prestigious event offers an international platform for local talents to shine, underscoring TikTok’s commitment to propelling homegrown talent onto the global stage and harmonizing the dynamic energy of TikTok’s fashion community with the broader realm of international fashion.

For the latest updates and developments on TikTok Fashion Month, follow the hashtag #TikTokFashion.