Creative Pioneers Are At the Forefront of Hennessy’s ‘All I Need’ Campaign

COGNAC, France — In an exciting reveal today, the Maison Hennessy proudly announces the launch of the Hennessy Very Special “All I Need” campaign.  

An ideal platform for showcasing avant-garde creativity, this new initiative by Hennessy is designed as a showcase for talent. At once local and global in scope, it aims to introduce audiences to some of today’s most compelling artists and inventive influencers known as the Hennessy’s Very Special Vanguard Society and to give them a forum for sharing their vision with the world.   

The cast includes a broad spectrum of creative talent and though these artists come from all walks of life, they share a sense of self-determination, a game-changing creative approach, and a desire to shake up the system. Together, this collective represents the spirit of the Hennessy Very Special brand, to “Never Stop. Never Settle”. 

Bradley Zero Phillip is the founder of the UK-based multi-genre label Rhythm Section International. He is also a DJ, broadcaster and tastemaker and was part of the founding team for Boiler Room, a livestreaming start-up that grew into a force in the global music industry. Today, the studio he runs serves as a platform for nurturing the next generation of musical talent.

The global list includes Bradley Zero Phillip, the UK-based founder of the multi-genre label Rhythm Section International. A DJ, broadcaster and tastemaker, he was part of the founding team for Boiler Room, a livestreaming start-up that grew into a force in the global music industry. Today, the studio he runs serves as a platform for nurturing the next generation of musical talent. Also joining the roster is Vietnamese fashion designer Quang Minh who  launched his street style label Headless in 2015. A brand that reflects his personal style, Headless combines underground influences, from manga and anime to hard rock, with unisex style. Quang Minh continues to work in media and is a vocalist in the hard rock band Razor Leaf.

The Hennessy Very Special Vanguard Society is designed to expand organically through various formats, both on- and offline, bringing a sense of movement to a dynamic, ever-evolving scene that epitomizes the Hennessy Very Special motto: “Never Stop. Never Settle™.”

Vietnamese street fashion designer Quang Minh who draws on his experience in graphic design and as art direction for his street style label Headless, which combines his personal style with underground influences, from manga and anime to hard rock, with unisex style. Quang Minh continues to work in media and is a vocalist in the hard rock band Razor Leaf.

The Hennessy Very Special Vanguard Society will continue to weave a global tapestry of talent and engaging creative communities, drawing Hennessy fans from around the globe.