Silka Redefines Beauty Goals in Recent Campaign

MANILA, Philippines—Oftentimes, jam packed schedules and workloads can get in the way of pampering oneself. With that, strong independent Filipinas would tend to look for signs before they allow themselves to reward their skin and free it from lack of radiance. Constantly looking for the right moment to take action, some fail to find a beauty partner they can entrust to nurture their beauty needs even during a busy calendar. As Filipinas are innately beautiful, Silka sets out the sign women need to elevate their allure through #AngSignNaHanapMo campaign.

Images courtesy of Cosmetique Asia

Silka, a homegrown beauty power brand known for their affordable and effective self-care products, recently held their #AngSignNaHanapMo campaign to show women that the nod they have been looking for is already within their reach. Highlighting the value of recognizing the facets in finding the beauty partner that suits your needs, the event took women on a journey to get ahold of achieving that dazzling radiance. 

Images courtesy of Cosmetique Asia

Through the Silka Green Papaya Soap with VitaRich Actives, the beauty brand continues to support more Filipinas in achieving fairer and brighter skin. Its green papaya enzymes gently remove dead skin cells that give the skin a dull appearance, while Vitamin E’s antioxidant properties strengthen the skin’s natural defenses and enhance general skin health

Also enriched with D-Panthenol that nourishes the skin, the re-formulated Silka Green Papaya Soap reveals fairer, brighter, and softer skin in just 7 days — without dryness or stings caused by other harsh products.

“Since it was introduced in 2002, Silka Green Papaya Soap has been gaining acceptance in the market, and it has grown by 200% since 2016,” shared Jane Co, Vice President for Marketing of Cosmetique Asia Corp, the company behind Silka. “This is a sign of good things to come for the brand, as we continue working towards our vision to provide Filipinas with quality products that make them look and feel their best.”

During the event, Silka’s newest endorser Sue Ramirez joined the guests in discovering more about their beauty. A talented actress and singer, Sue is well-known for her allure and distinctive sass. 

Images courtesy of Cosmetique Asia

The actress mentioned in an interview that she makes an effort to take “self-care breaks” once she notices signs like dullness or dryness on her skin. Her schedule has been extremely busy after her breakout portrayal in the successful series “The Broken Marriage Vow” that propelled her to prominence. Due to her tight schedule, she relies on Silka Green Papaya Soap to take better care of her skin and keep it glowing despite her countless commitments. She went on to say that all women deserved silk for their skin, or alagang.

“All signs point to Sue becoming an even bigger star than she is now,” Apple de Belen, Silka’s Senior Brand Manager said. “Beauty and talent aside, what makes her stand out is that she knows how to take good care of herself.”

Images courtesy of Cosmetique Asia

Watch this video to learn the signs: 

Get your own Silka Green Papaya Soap at Shopee and Lazada to achieve fairer and brighter skin in just 7 days. For more information and latest updates, visit @silkaskincare on Facebook and Tiktok.