GUCCI Just Announced Sơn Tùng M-TP as the First Male Exclusive ‘Friend of the House’ in Vietnam

HO CHI MINH, Vietnam—In a fresh announcement, luxury fashion powerhouse GUCCI unveiled musician Sơn Tùng M-TP as the exclusive “Friend of the House” (FOH) in Vietnam. Sơn Tùng M-TP’s ambassadorship with GUCCI represents a significant milestone, becoming the first male FOH for GUCCI in the country, further strengthening the brand’s connection with the Vietnamese audience.

To commemorate this exciting collaboration, Sơn Tùng M-TP delivered a captivating debut appearance at the GUCCI Cruise 2024 fashion show, held at the iconic Gyeongbokgung in Seoul on May 16.

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The fashion show served as a mesmerizing platform for the fashion house to unveil its latest collections, and Sơn Tùng M-TP’s presence at this star-studded event not only marks a momentous occasion for the talented artist but also highlights GUCCI’s commitment to embracing global talent and celebrating cultural diversity.

Among the esteemed guests in the front row together with Sơn Tùng M-TP were renowned personalities including popular Thai actor Gulf Kanawut Traipipattanapong, Davika Hoorne, Thai actress from Sơn Tùng M-TP’s music video CHẠY NGAY ĐI | RUN NOW.” as well as Juyeon and Younghoon of K-pop sensation The Boyz, adding star power to the already glamorous affair.

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Jay Park and Sơn Tùng M-TP also came together at the event, and the two global icons of the entertainment industry created a buzz of excitement and anticipation among fans and fashion enthusiasts alike.

As is expected, the attendance of Sơn Tùng M-TP at the GUCCI Cruise 2024 Fashion Show garnered attention from prolific fashion and lifestyle media such as Vogue Hong Kong, Elle Thailand, Harper’s Bazaar Vietnam and Elle Vietnam.

To mark this milestone, the musician’s latest English single, “MAKING MY WAY”, has also surpassed 4 million global streams since its release early this month. The infectious beats and compelling lyrics of the track have resonated with listeners, further solidifying his position as a versatile and internationally acclaimed artist.

Sung entirely in English, the song showcases Sơn Tùng M-TP’s dynamic vocals and innovative sound, delivering a powerful message of determination and resilience in the face of challenges.

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The official visualizer of “MAKING MY WAY” also became the most viewed video on YouTube in both Japan and Vietnam on May 5th, solidifying Sơn Tùng M-TP’s status as an international superstar.

In Vietnam, the song claimed the top spot as the #1 Top Video Trending on YouTube in the music category, as well as the #1 song on Apple Music and iTunes Daily Charts. These impressive accomplishments are a testament to the unwavering support of Sơn Tùng M-TP’s fans and the undeniable ability of his music to captivate audiences globally.

Watch the track’s visualizer here: