Toast to Tradition: Hennessy’s Inaugural Chinese New Year Pop-Up Takes Center Stage at Greenbelt 5

MANILA, Philippines—Immerse yourself in the dynamic essence of Chinese culture this Lunar New Year as Hennessy presents its inaugural Year of the Dragon Experiential Pop-Up in Manila, hosted at the Greenbelt 5 Open Area from January 19 to February 11, 2024.

Join Hennessy for a month-long celebration that seamlessly blends the opulence of Chinese tradition with contemporary flair, featuring a curated series of traditional activities and captivating performances.

Image Courtesy of Hennessy.

Embrace the spirit of unity with Hennessy’s latest campaign tagline, ‘Together, we are unstoppable,’ marking a year dedicated to fostering positive energy and celebrating the bonds that unite us. Explore the exquisitely crafted bottles, available in V.S.O.P, X.O, and Paradis variants, enhancing your Lunar New Year festivities.

Elevate your celebrations by acquiring a bottle—an emblem of fresh beginnings and a tribute to enduring traditions. In our pop-up, indulge in personalized touches with gift wrapping stations, adding a unique and heartfelt touch for yourself or a cherished loved one.

Image Courtesy of Hennessy.

Throughout the pop-up’s duration, guests will immerse themselves in a cultural symphony, indulging in various Chinese-inspired activities such as calligraphy, fortune-telling, and fan and lantern painting—all accompanied by the refined taste of Hennessy V.S.O.P.

Images Courtesy of Hennessy.

As the weeks unfold, a diverse array of activities awaits, each intricately weaving together the fabric of Chinese tradition and talent. From the artistic finesse of Patty Py leading a Calligraphy workshop in the first week (Jan. 20 – 21, 2024) to the mystical insights of Hanz Cua during the Fortune Telling Session (Jan. 27 – 28, 2024), and the hands-on creativity of Fan & Lantern Painting (Feb. 3 – 4, 2024), the celebration culminates with another captivating Calligraphy workshop (Feb. 9 – 11, 2024).

Image Courtesy of Hennessy.

Amidst the vibrant cultural activities, visitors are invited to explore Hennessy’s space and immerse themselves in a curated display of Limited Edition bottles, each meticulously crafted for a grand celebration. A unique experience awaits as they make wishes at the Hennessy wishing tree.

Image Courtesy of Hennessy.

All successfully registered guests gain entry to the pop-up and can redeem a specially designated Hennessy V.S.O.P drink—a sip of fortune adding a touch of luck to the festivities. The Weekend Special Chinese New Year cocktail bar, open on Saturdays and Sundays, beckons guests to indulge in the Hennessy Dragon cocktail, Snake cocktail, or Rooster cocktail, all available for purchase during this exclusive time. Limited slots are available, so ensure timely registration at https://ph.hennessy.com/.

Join in creating indelible moments and welcome the Year of the Dragon with Hennessy. #HennessyPH #HennessyYangYongliang #HennessyChineseNewYear #CelebrateWithHennessy