Human Nature Advocates Beauty that More than Meets the Eye in 15th Year Milestone

MANILA, PhilippinesHuman Nature continues to live out the concept of beauty that is constantly evolving. And that beauty goes beyond looks–it discerns and does good, to mark 15 years of celebrating beauty with a purpose.

The brand showcased its flagship beauty innovations over the years, its newest limited edition line, and its recently launched breakthrough face care products. The event was graced by a new generation of creators who embody the brand’s vision and are passionate about collaborating with authentic and purpose-driven brands.

Beyond what meets the eye

Human Nature Co-founder Camille Meloto-Rodriguez notes, “Human Nature takes pride in crafting world-class local products that are all at least 95% natural, effective, and free from harmful chemicals–allowing you to enjoy nurturing glow from head to toe. But there’s more to this glow than what meets the eye. Just as how we believe that beauty is more than skin-deep.”

Each Human Nature product centers on our core advocacies: pro-Philippines, pro-poor and pro-environment.

Its products are expertly formulated by Filipino scientists and 100% manufactured locally. Whenever possible, the brand seeks to use locally-grown ingredients no matter the cost to help local farmers thrive.

Going beyond profit, Human Nature dreams for the working poor to rise out of poverty and help create a new middle class. From day one, its rank-and-file employees receive a living wage and stable employment through our no-firing policy. Putting people first is a sound business policy because not only does it increase productivity through trained and loyal employees but it also creates a culture of empowerment and excellence.

Human Nature also vows to take care of the planet through creating natural, biodegradable product innovations that encourage users to #SwitchToGoodness for good. This commitment makes it the first brand in the Philippines with the widest range of plastic bottle-free formulations. With its sustainability initiatives, the brand reports saving 37.2 tonnes of plastic waste from ending up in oceans and landfills as of September 2023.

“15 years ago, we started with a dream of introducing the promise of beauty that is kind to the skin, local communities, and planet. Today, we are the pioneer local brand in the country to come up with a full range of natural and clean beauty and personal care innovations made by Filipinos for Filipinos. We are where we are today because of our fellow Filipinos who believe in us. So in this milestone event, it’s you whom we celebrate!” Human Nature Founder and President Anna Meloto-Wilk says.

Breakthrough face care innovations

Human Nature’s four face care innovations

The brand also recently introduced its newest face care innovations that allow you to enjoy a day-to-night natural glow. Say HYA to your dream skin with the power hydrator Hyaluronic Acid Gel Day Moisturizer (P249.75) and get insta-hydration on-the-go with our Hyaluronic Face Mist (P250). Lock in moisture as you sleep and wake up to your dream skin with Ceramide Skin-Renewing Night Cream (P299.75).

Want to enjoy retinol without the irritation? Our Sunflower Beauty Oil with Bakuchiol (P299.75) will surely give you that youthful glow from this expertly crafted concoction of new skincare superstar bakuchiol with our well-loved Sunflower Beauty Oil known to bring 25 beauty miracles! And finally,  get radiance beyond compare with our Vitamin C + Hya Calamansi Radiance Serum (P495) that boasts of plant-based vitamin C and locally-sourced calamansi.

Marking the milestone

In celebration of its 15th year milestone, Human Nature launched its thoughtfully-made limited edition design that embodies everything it believes in—the depth and diversity of the Filipina’s beauty that glows from within; and cares for others, the country, and the planet. Its design takes inspiration from the art style of Cubism, expressing women’s beauty in a multi-dimensional way through a play of elements.

Glow forward

(from L-R) Human Nature R&D Manager Kirsty Lenon, Founders Camille Meloto-Rodriguez and Anna Meloto-Wilk, and Host Mica Pineda. Image courtesy of Human Nature.

Human Nature stays committed to coming up with clean beauty innovations suitable for every Filipino’s needs–all in the hope of sustainably building a global company that will showcase the best of the Philippines and uplift all our people, especially the poor.

It takes more than just one social enterprise to achieve this. This is why Human Nature is passionate about teaming up with more local businesses like Pure Nectar, Poke Bubs, Papa Diddi’s Handcrafted Ice Cream, and Manila Cookie Story–to become better stewards of the planet’s resources and to offer healthier, value-adding choices for Filipinos.

To know more about the brand and its advocacies, visit