Rustan’s Kicks Off the New Season in Full Bloom with this Fresh, Floral Campaign

MANILA, PhilippinesRustan’s officially welcomes the new season with LIFE IN FULL BLOOM, a bright and cheerful campaign inspired by the uplifting hues of a warm summer garden. The messaging is a play on the idea that no two flowers are the same.

In fashion, this can be seen through the way customers express their personalities through their style. The campaign also brings to mind children, as they grow and discover what their true potential and talents are.

In time for this, Rustan’s invites shoppers to make the most of the season with the Summer Shopping Weekend on March 25 to 27, featuring items and activities suited for every member of the family.

A Fresh and Floral Summer

Images courtesy of Rustan’s

There is something very fresh about summer flowers. The sun shines at its brightest and the clouds disappear, colors become bolder and more vibrant, and the outside becomes a lively place. Whereas spring flowers speak of beginnings, summer flowers take on a new enlivened spirit, ready to face up to any challenge, armed with light and hope. As the quote by Lady Bird Johnson goes, “Where flowers bloom, so does hope.” At Rustan’s, summer is all about welcoming possibilities and celebrating a creative mood.

Rustan’s captures an imaginative mood for the summer, drawing inspiration from a time when ideas suddenly blossom, our senses reawaken, and we radiate with health and color from the warmth and sunshine. Golden sunflowers, pink streams of bougainvillea and sweet orange alstroemerias echo the bright color palettes cropping up on the catwalks.

Through pops of color and playful promos, Rustan’s will help shoppers discover all the must-know fashion, beauty, home, and children’s offers for the season. President Donnie Tantoco shares, “We really hope that our customers will come to our stores and feel their individuality not only validated but honored.”

As a whole, Rustan’s IN FULL BLOOM encourages customers to embrace their own creativity and self-expression.

Dip into a season of fun

Images courtesy of Rustan’s

As the heat breaks, get up and get going at Rustan’s in-store summer activities, specifically designed for every family member to enjoy. 

On March 25 in Rustan’s Makati, celebrate the season with a pop of color as Rustan’s offers summer flower arrangements with Beautiful Blooms. From March 25 – 26, Rustan’s patrons are also invited to Sip into Summer with free coffee sampling from Breville, Delonghi, and Nespresso, free sampling of different wine brands, and a fun floral latte art demo from Breville and Delonghi that everyone can take part in.

Pump up Sweet Summer Dreams as brands like Modbed, Serta, Uratex, and Vispring curates initiatives that tackle different features and benefits of bed frames, pillows, mattresses, etc., to help patrons decide their next sleep companion purchase. Visit the summer-inspired table setting on the 4th floor of Rustan’s Makati and get ideas for your summer celebrations from brands like Seletti, Noritake, Royal Doulton, and Sugarplum on March 25.

Summer can be an especially optimal period to let the kids excel in activities outside of their schools. Let them shake away their boundless energy and dance in full bloom when they join the K-Pop and Hip-hop dance classes on March 26 at Rustan’s Makati. Help them unleash their creative side through the arts and crafts event on March 26 to 27.

Images courtesy of Rustan’s

Men of the family can then gather around and commence a friendly competition with the family and friends. Gaming Library offers free use of their available board games in Rustan’s Makati on March 25. Additionally, starting March 25, an in-store mini exhibit of Montblanc artworks, illustrations, and calligraphy will be on display, which will truly be a feast for the eyes and soul.

The summer holidays call for a trip to the beach. Ladies are surely in for a treat on March 25 to 27 with Anessa’s product demonstration and sampling activities. Discover the best product for each skin type and make this year’s summer trip the best one yet. Moreover, everyone is welcome to head over to Rustan’s Makati on March 26 to avail of free monogramming from Katre.

For flavors that will refresh your palate, discover East Cafe’s seasonal offerings featuring classic Asian cuisine. Mains include Sweet and Sour Thai Chicken, Thai Style Steamed Fresh Fish Fillet, Pad Krapow, and Pineapple Fried Rice. Meanwhile, guilt-free desserts include sugar-free Strawberry Panna Cotta, Mango Panna Cotta, Lemon Cheesecake, and Caramel Chiffon Cake. East Cafe is on the 2nd Level of Rustan’s Makati. Drop by for a truly tasteful summer!

Summer promos

Images courtesy of Rustan’s

Reward yourself at the Rustan’s Summer Shopping Weekend on March 25 to 27. Invest in the finest products to experience uncompromised summer fun.

Ensure only the best for babies and the kids of the family and save up to 30% off from brands like Organic Wipes, Health Guard, Tramontina, Holy Seat, Little Zen, LeapFrog, Bobble Art, Little Bandits, Akeeva, Roobetter, and many more! Get a free Stephen Joseph Floaters for every single-receipt purchase worth P1,999 of any Stephen Joseph items.

For the little girls, get a free Periwinkle Sling Bag for every single-receipt purchase worth P3,000 of any Periwinkle items. Mom shoppers can also get a free anti rash powder for every single receipt purchase worth P1,000 of Enfant items.

Make the most out of this summer’s out-of-town trip with the bros and enjoy up to 50% discount on selected items when you stock up on items from Sledgers, Jack Nicklaus, Champion, Braun, Prive Revaux, Knirps, Samsonite, American Tourister, Travelon, and Herschel. Shoppers who can present a receipt with a purchase worth P4,000 will receive a free wrist wallet or a free sports towel with a purchase worth P8,000 of Speedo items.

Having the right summer essentials means enjoying the most hassle-free adventures with friends. Get up to 10% discount on all regular items from Vendome and up to 25% off on select items from Belcanto. What’s more, a special treat is up for grabs for every P7,500 worth of Katre items. Customers can also save up to P1,000 when you purchase 1 new cut and 1 off-season style bra or a bra and panty coordinate from Triumph.

On top of that, shop at the beauty division, Rustan’s The Beauty Source, to enjoy free gifts for a minimum purchase transaction from brands like Anessa, Mac, Bobbi Brown, and Maison Margiela, plus up to 20% discount on select items from Giorgio Armani, L’Occitane, and Perricone MD. Get 10% off your total Palmer’s purchase when you include any Foaming Body Wash and get an additional Moisturizing Body Oil 50ml sample for a minimum purchase of Php 1,000. Enjoy 15% off on Phyto RE30, Phytokeratine Extreme range, and Phytodetox range.­

Get back to a better, more relaxed home at the end of your summer getaway when you purchase items from Rustan’s Home division. Up to a whopping 50% off on select items from Acqua Bottles, Bernardaud, Tefal, Russell Hobbs, Serta, Vispring, Seletti and so much more! Furthermore, this month, Montblanc is celebrating graduates. Students will receive P1,000 worth GC for purchases worth P25,000 upon presenting their student ID from March 12 – 31.

Customers also get a complimentary Montblanc Paper Weight GWP for every purchase of the Meisterstück collection from March 21 – April 2. As a treat for those who are traveling this summer, a complimentary Montblanc Travel Organizer Pouch is given for a min. spend of P30,000 worth of leather goods from March 25 – 27. To celebrate Women’s Month this year, customers will receive a special Montblanc Scented Candle upon purchasing the Montblanc Elizabeth Taylor Collection from March 27 – April 2.

Frequent Shoppers Program (FSP) members will be eligible to earn x5 FSP points on all regular-priced items when they buy in-store or shop with a Personal Shopper from March 25 to 27. Prefer to shop online? Visit Rustans.com and enjoy up to 20% discount from Anne Klein, Marks & Spencer, Furla, and Charriol.

Images courtesy of Rustan’s

With all of these deals and promos, it goes without saying that it’s the perfect time to rejoice and feel your best as we embrace the summer sun and the beautiful outdoors with Rustan’s.