This Nutrition Campaign Calls for New Breakfast Habits for a Champion Mindset

MANILA, Philippines—In a new nutrition campaign launched at the tail-end of 2021, MILO strengthens its stance in encouraging parents to level-up the nutrition in their kids’ breakfasts. Through its #MILOBreakfastEveryday initiative, data-driven and research-based insights highlighted the discussion of the importance of having a nutritious breakfast and, as is long-established for years, how this can be made even better with a cup of MILO for more nourishing energy kids need to power through the day like a Champion.

“Breakfast is the most important meal of the day as it provides 20-35% of the daily energy we need. For kids especially, skipping breakfast may result in energy and nutrient deficiency, and even weakened immunity, so eating breakfast consistently every morning  is an investment that has profound benefits in the short and long run.

Moreover, adding a nutritious beverage like MILO can significantly increase the meal’s energy, B-Vitamins, Vitamin C, Iron and Calcium,” said Charisma Sy, Corporate Nutritionist of Nestlé Philippines.

This new year calls for new breakfast habits. By starting with a nutritious breakfast, parents are more assured that their kids are able to meet their daily needs and are more geared up for a Champion day ahead. Living proof of the benefits of a winning breakfast habit is MILO-AAK karateka champion Jamie Lim who bagged the gold during the 2019 SEA games in the Philippines.

Aside from being a pride of the Philippines, Lim graduated summa cum laude in UP Diliman, and is a member of the Philippine National Karate Team. On how she manages to be the best of both the academic and sports worlds, Lim shared “I give my 100% in everything that I do. I wake up every morning with a champion mindset and I stick to my routines, one of which is having a winning breakfast always with MILO’s nourishing energy.”

Image courtesy of MILO

According to a 2021 consumer study by MILO, children now are restless and stressed. They resort to gadgets and social media to pass the time, and they also sleep and wake up later than they used to.

Sy offers one simple solution: “To keep your kids happy, focused, alert, and masigla, start their day with a breakfast that provides them with the very much needed energy and nutrients to help them weather the negative effects of the pandemic. A nourishing breakfast can help children perform better in school and at home. They cannot be expected to be productive if they aren’t equipped with enough nutrients, so the perfect way to do this is by giving them the right breakfast to champ-start their day.”

“As a brand that has, for more than 50 years, helped nourish generations of Filipino kids with the winning energy and the iconic chocomaltee taste that only MILO can provide, it is only right that we continue our vision to helping kids be the best they can be. MILO remains committed to nourishing kids with the nutritious energy and inspiration to grow in sports, now even more so with the pandemic and the at-home situation now having a profound effect on kids’ routines and energy,” shared Chris Ang, Group Brand Manager of MILO Philippines.

Nagbago man ang panahon, tuloy pa rin ang pagiging champion. We encourage kids and parents to start their day the champion way with a MILO Breakfast Everyday.”

The new normal is difficult to navigate and this is true for both parents and kids, but everything is possible with a champion mindset, and a winning breakfast habit.

Image courtesy of MILO

Watch the video campaign here: