MEMO Launches Corpcore Campaign that Redefines What it Means to Dress for Work

MANILA, Philippines — In a recent launch, MEMO, the modern workwear brand under the Golden ABC portfolio, unveiled its latest campaign GOT THE MEMO, built around the simple fundamental idea that style shouldn’t clock out when the workday does.

Running through the end of September, the campaign champions corpcore that doesn’t time out, workwear sharp enough for the boardroom and easy enough to carry straight into after-work hours plans. 

Amplified by real professionals, creators, and taste makers from different industries highlighting the inclusivity of the line, the campaign redefines what it means to dress for work, proving that style isn’t tied to a job title, but to the way people move through their day. 

Corpcore That Doesn’t Time Out 

Corpcore, the internet-born sartorial aesthetic that transforms office staples like blazer tailored trousers into everyday style, has moved off the clock and into how a generation actually gets dressed. MEMO leans into that shift, positioning its desk-to-drinks essentials as the modern work uniform, with pieces built to move from boardrooms to restaurants without a costume change in between. 

The modern workwear is for everyone, at almost any time. Great everyday workwear isn’t defined by a profession but by the confidence, versatility, and purpose it brings to the people who wear it. GOT THE MEMO celebrates individuals from different industries and lifestyles, reinforcing that wherever work takes you, MEMO moves with you.

“Got the MEMO brings a fresh take on modern office wear, with a polished and preppy feel that fits the way we work, move, and live today. It reflects MEMO’s vision of becoming the go-to wardrobe for every professional, making workwear feel relevant and effortless whatever your path may be,” shares Lynett Carlyn Ong, Senior Merchandise Manager for Ladies of MEMO.

Real Careers, Preppy Inspiration 

Today’s professionals work across boardrooms, studios, and cafes, often juggling more than one title. GOT THE MEMO meets this reality with stories of real people from different industries and lifestyles, reinforcing that MEMO’s workwear is designed to adapt to every setting, as the everyday uniform for modern, work-life-fluid living with the “preppy” look as the inspiration for the collection. 

Aiming to be the go-to destination for comfortable, functional, and stylish essentials that seamlessly transition from desk to drinks, MEMO is guided by its brand pillars: Simple, Modern, Functional, and Work-Life Fluid.

MEMO designs for young professionals and early-career executives who value comfort, versatility, quality, and style.