MANILA, Philippines—The Brand Center, adidas Philippines‘ largest store, debuted with the guarantee of an unparalleled shopping experience. And it has without-a-doubt been a shopping experience unlike any other.
Enticing the customers into a frenzy of the best sport and style, the Brand Center in Glorietta 3, Makati City, has consistently been the greatest in the year since it began, not just through products but also through experiences that stimulated creativity, athleticism, and a sense of community.
Images courtesy of adidas Philippines
Housing adidas’ widest selection of products, the Brand Center offers customers all the essential gear from running and basketball to golf and outdoors. It’s also been a space of collaboration and community; with local partner artists, adidas Runners Manila, and more converging at the Brand Center for launch events and fitness gatherings.
More unforgettable occurrences for adidas Philippines were also held in the Brand Center, such as the launch of the brand’s revamped membership program “adiClub” and the press conference that welcomed Houston Rockets Guard and adidas global athlete Jalen Green; the first NBA player to visit the space.
Images courtesy of adidas Philippines
As part of a festivity of its one year sparkling run since the Brand Center’s launch, adidas continues to give its customers the best offerings with exclusive in-store activations, promos, and performances that began on October 2.
October 21-31 – Throughout the celebration, the storefront of the Brand Center housed the Brand Center Cafe where specialty coffee were made available exclusively for adiClub members. Customers also got the chance to participate in the Lucky Locker activation where they got to choose a key that unlocks a locker with exclusive prizes like a JG4 Manila Tour Friends & Family Tee, discount vouchers, and more!
Images courtesy of adidas Philippines
October 21-22 – Kicking off the celebration, DJs from Transit Records came back on deck to give customers live beats as they shopped and gathered in the space.
Images courtesy of adidas Philippines
Images courtesy of adidas Philippines
October 23 – Basketball players Mike & Ben Philipps, Nic Cabañero, Renzo Subido, and Harold Alarcon were “adibuddies” for the day and personally assisted shoppers before going on a live Q&A in the adidas Philippines Instagram page.
Images courtesy of adidas Philippines
October 24-28 – Free shoe cleaning of any adidas footwear were made available at the Men’s footwear section for adiClub members**
October 27– For a night of celebration and shopping, the Brand Center opened its doors for an After Hours Sale exclusively for adiCub members and friends of the brand. Aside from the big discounts, members can look forward to special performances by Denise Julia and Bailey May.
October 29 – adidas local partner artists Quiccs and Egg Fiasco joined the celebration by welcoming fans to the Brand Center for a meet and greet opportunity and raffle
October 29 & 30 – With the goal of creating safe spaces for everyone to run, adidas Runners Manila hosted a With Women We Run event on the 29th and community gathering for its Limitless sub-group on the 30th. Both runs were open exclusively for registrants through the adidas Runners Manila group on Facebook.
Images courtesy of adidas Philippines
The entire month of October played host to an array of limited-time offers and experiences awaits that guests have to look forward to as the adidas Brand Center turns one.
Join the Brand Center in Glorietta 3 and follow @adidasph on Instagram and Facebook for the latest