Featured image courtesy of Calvin Klein via SSI Group, Inc..
GLOBAL CAMPAIGN — Global fashion house, Calvin Klein, Inc. just announced the release of Jung Kook for Calvin Klein, a limited-edition capsule in partnership with global brand ambassador and pop royalty Jung Kook, of K-Pop powerhouse BTS, marking his first fashion collaboration.
Building on the brand’s long-standing ambassadorship with the artist, the capsule reimagines Calvin Klein’s brand-defining essentials through the lens of Jung Kook’s personal style, merging the brand’s distinct design language with his rebellious edge.
“Partnering with Calvin Klein over the past few years has given me the opportunity to express myself through the brand’s iconic style, and it’s been exciting to work with Calvin Klein in this more personal, creative way,” said Jung Kook in a press statement.
Image courtesy of Calvin Klein via SSI Group Inc.
Blending biker attitude with Calvin Klein’s storied design codes, the men’s and women’s 20-style capsule infuses the brand’s icons with Jung Kook’s authentic style. Rooted in underwear and key denim silhouettes, including the 90s trucker jacket and 90s straight and low-rise baggy styles complemented by graphic tees, sweatshirts and a racer jacket, the capsule’s attitude and worn-in edge is further reinforced with distressed denim accents and racing stripe details.
Throughout, personal and elevated details – special logo branding, interior woven labels, hidden embroidery, Jung Kook-inspired graphics and custom denim washes, as well as exclusive packaging – add depth and collectability.
Images courtesy of Calvin Klein via SSI Group Inc.
The collaboration launches with a cinematic campaign that captures Jung Kook’s magnetic energy and rebellious spirit through a biker concept that takes cues from his passion for motorcycles.
Dynamic portraits and a series of trailers shot by Alasdair McLellan portray Jung Kook as a modern icon embodying the freedom of the open road, uniting fashion and entertainment to create an immersive world that balances his larger-than-life impact with Calvin Klein’s confident point of view.
Images courtesy of Calvin Klein via SSI Group Inc.
In the Philippines, Calvin Klein is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rockwell, Okada, Central Square, TriNoma, Robinsons Place Manila, SM Mall of Asia, Bonifacio High Street, Robinsons Magnolia, SM Megamall, Shangri-La Plaza, Alabang Town Center, Ayala Cebu, Century Mall, Rustan’s Makati, Rustan’s Shangri-La, and online at Trunc.ph, Rustans.com, Zalora, Shopee, and Lazada.
Jung Kook for Calvin Klein is available in the Philippines at Calvin Klein Shangri-La Plaza Mall, Level 2, Main Wing just dropped on May 20, 2026.
Limited-edition men’s and women’s underwear styles will be available exclusively at Calvin Klein’s Harajuku, Soho, and Champs-Élysées flagship stores. Jung Kook for Calvin Klein bespoke retail pop-ups in Los Angeles, Singapore, Thailand, Sydney, Melbourne, Taiwan, Malaysia, ShenZhen, ChongQing, and Shanghai will further bring consumers into the world of the collaboration.
Posters inspired by the campaign will be available at the pop-ups and participating stores as a collectible gift-with-purchase.
Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
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