Featured art by Bhernn Saenz. With images courtesy of Penshoppe.
MANILA, Philippines — In a recent campaign drop, multimedia star and international musician James Reid officially joins PENSHOPPE as its newest brand endorser. Staying true to its brand ethos of confidence and fun, PENSHOPPE’s move to partner with Reid serves a testament to its commitment to elevate the everyday Filipino’s day through accessible fashion. Of note, this partnership also embodies PENSHOPPE’s continuing mission and brand thrust as a trusted companion in crafting and sharing personal stories, and its tagline, “Partner in Style.”
Reid, a multi-talented artist whose personal style resonates with PENSHOPPE’s target audience, joins a roster of influential personalities who have long championed the brand.
PENSHOPPE, a staple in the fashion industry, sees Reid as the epitome of a cool, stylish, and fashionable man of today. As his partner in style, PENSHOPPE accompanies him in looking and feeling good, on or off camera.
Images courtesy of PENSHOPPE.
“[‘Brighter Days Ahead’] perfectly encapsulates what’s in store for PENSHOPPE this year. It reflects not only our exciting marketing plans—such as impactful collaborations, major events, and brand activations—but also the positive, forward-thinking direction we’re taking as a brand. With this campaign, we’re ready to amplify our presence and continue to engage our customers with bold and vibrant experiences throughout 2025,” shares Donnie Manaloto, Brand Communications Head of PENSHOPPE, in a statement.
The campaign featuring Reid showcases the latest PENSHOPPE collection, highlighting the brand’s diverse range of stylish and affordable clothing for young Filipinos. The collection addresses the consumer need for style selections for a fast-paced life, offering a sense of renewal through fashion. It solves the common problem of having nothing to wear for summer trips and other occasions.
This collection, crafted from soft, breathable fabrics in comfortable yet stylish designs, encourages everyone to slow down, recharge, and celebrate small victories. It’s not just about looking great—it’s about feeling great, being in the moment, and honoring the journey toward brighter days ahead.
Images courtesy of PENSHOPPE.
With this announcement, fans can expect to see Reid as he is slated to appear in a string of promotional materials, including print ads, billboards, digital content, and in-store displays. The campaign will be rolled out across PENSHOPPE’s social media channels and e-commerce platforms, further emphasizing the brand’s accessibility.
On PENSHOPPE’s “Brighter Days Ahead” campaign, the brand writes, “It encourages readers to embrace a new chapter focused on well-being, self-care, and the joy of the present moment. The brand wants consumers to feel inspired to slow down, recharge, and celebrate small victories through fashion.”
See Reid and the latest campaign from the brand below:
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