ICYMI: j-hope Just had a TikTok Takeover with ‘Pre-Saves’ Music Drop Days before Global Release

MANILA, Philippines — In case you missed it, TikTok, the global short-form video platform, gave the Filipino ARMY Nation and fans worldwide an exclusive first listen to “Sweet Dreams” (feat. Miguel), the latest digital single from BTS’s j-hope, premiering a portion of the track seven days before its actual global release.

The new song premiered on TikTok at 10:00 p.m. (PH time) on the first night of j-hope’s world tour ‘HOPE ON THE STAGE in SEOUL’, held at KSPO Dome in Songpa-gu, Seoul on February 28, before the full song dropped on all streaming platforms on March 7 at 1:00 p.m. (PH time).

The Pop R&B track captures j-hope’s sincere desire to love and be loved. Here, he partnered with global R&B star Miguel, who has won hits and accolades on the genre.

The Pre-Saves feature on j-hope’s official TikTok account was activated at the same time as the premiere, and videos for the new songs were also posted on j-hope and BTS’ official accounts. This feature allows fans to add upcoming albums and songs to their Apple Music and Spotify playlists in advance. Fans receive notifications when they are released on the music platforms so they can listen to the music immediately. Fans who search for ‘j-hope’ or ‘sweet dreams’ on TikTok were given access to a special pre-release page via the top banner, where they can watch exclusive content. The official TikTok Korea account also featured a video of j-hope announcing the release.

j-hope launched his official TikTok account (@iamurhope) on January 24 of this year, which amassed over 100 million views within only two weeks. As of February, he had 9.5 million followers, demonstrating his strong global star power and influence. BTS also partnered with TikTok on the “2023 BTS FESTA” campaign to celebrate the 10th anniversary of their debut in 2023, and is the third-largest music artist account on TikTok.

“We’re thrilled that j-hope will not only actively engage with the TikTok community through their official account, but will also be able to exclusively premiere his new music as it is released around the world. TikTok will become a platform for artists to enjoy their content in a deeper and new way,” said Park Juyoung, an Artist & Label partnership manager of TikTok Korea.

TikTok has long since housed over 1 billion users worldwide to discover, reinterpret, engage with, and enjoy music together. K-Pop is one of the fastest-growing music genres on the platform, with 64 million videos with the #kpop hashtag alone. TikTok serves as the most important communication channel for K-Pop artists around the world and has played a key role in driving the growth of K-pop in the global market. TikTok offers Fan Spotlight and Immersive Campaign Hub to help artists connect with their fans through a variety of content whenever they make a comeback.