Featured art by Glacianne Lacerna. With images courtesy of Purefoods.
MANILA, Philippines — Christmas in the Philippines is celebrated in many ways, across regions and a varying traditions that have remained through generations.
Today’s Christmas celebrations in Filipino households range from grand gatherings among extended families, along with OFW households, dual-income no kids (DINKs) couples, single parents, and same-gender partners who are marking the season in their own meaningful way. Through it all, the desire to gather and discover new shared experiences is, and has always been at the heart of each celebration.
A Feast Like No Other
Purefoods recognizes both the traditions that have been passed down through generations, along with the new cultivated ones that we create along the way, much of which is centered on food. Around the Noche Buena table, whether with recipes that have been handed down through many generations, or new dishes to celebrate the joy of adventure, Purefoods provides a wide range of products to make every holiday meal more memorable.
As a legacy brand with generations-long trusted consistency in quality and taste, Purefoods products have long been a part of occasions that matter most to Filipino families. The different Purefoods products help make homecooked Noche Buena feasts easier and more enjoyable.
What’s more, the products are easily available in supermarkets, groceries, and markets to support different regional traditions and unique family celebrations across the country. Food that is lovingly prepared and joyfully shared is at the core of every Christmas celebration. No matter how Filipino families celebrate, Purefoods helps bring the joy of the season to every table.
Image courtesy of Purefoods.
As part of its mission to spread Christmas cheer, Purefoods turned the homecoming of OFWs into a full-blown holiday celebration this December, taking center stage at the newly refreshed Ninoy Aquino International Airport Terminal 3 just as its new facilities officially opened.
Seizing this landmark moment, the “Sarap ng Pasko, Sarap ng Purefoods” installation at the Arrival area and a dazzling LED display at the new Mezzanine Food Hall transformed the terminal into a festive gateway home, filling arrivals with warmth, joy, and inspiration to create new Christmas memories with their loved ones through food.
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