Form Meets Feeling as TUMI Debuts ‘Gift Goy’ Campaign this Season

MANILA, Philippines — In a recent rollout, international travel, lifestyle, and accessories brand TUMI debuts “Gift  Joy,” a celebration of thoughtful giving and enduring design. As the ultimate gifting destination, this marks as the brand’s invitation into a world where every detail is a gift in itself—where form meets feeling, and every  journey begins with a moment of joy. Framed by the warmth and wonder of the season, “Gift  Joy” captures the essence of connection, craft, and care that define the brand.

As TUMI concludes its milestone 50th-anniversary year, the brand celebrates its legacy through a striking  palette of Black and TUMI Red—its signature Pantone, that serves as an enduring symbol of strength and purpose. Featured across some of the brand’s most iconic pieces within the Alpha, Alpha Bravo, Voyageur, and 19 Degree Aluminum collections, these colors celebrate TUMI’s heritage while signaling its continued  evolution: bold, resilient, and built for the journey ahead.

The Red and Black colorway is featured across some of TUMI’s most iconic pieces, reimagined for the  season with refined detailing and a vibrant sense of style. This includes the Celina  Backpack, Celina Mini Backpack, Dey Trunk Crossbody, Just In Case™ Tote, Double  Expansion Satchel, Packable Backpack, and Essential Tote—each reflecting TUMI’s meticulous  attention to detail and commitment to functional beauty, designed to travel beautifully and last well beyond the holidays.

There’s also the 19 Degree Aluminum collection that offers a premium gifting assortment, embodying timeless design and enduring sophistication. From the International  Carry-On to Cigar Case, Sunglass Case, and Compact Mirror, each piece reflects TUMI’s pursuit of  precision and beauty —crafted for those who appreciate art and design in equal measure.

Coming soon from the world of 19 Degree, the 19 Degree Aluminum Bar Set is a luxurious gift for those of discerning taste, extending TUMI’s iconic 19 Degree design code into meaningful moments at  home. Thoughtfully crafted for the modern host, the sculpted aluminum set includes everything needed  to craft the perfect cocktail—complete with custom TUMI recipe cards—and reflects the brand’s mission  to meet its customers at every point in their journey.

“During the holidays, I love finding gifts that bring genuine joy and purpose to the people in my life,” said Victor Sanz, TUMI’s Creative Director, in a statement. “The best gifts fit seamlessly into everyday life—accompanying you from work to travel to home—and are as meaningful to give as they are to use long after the season  ends.”

For him, the Arrivé collection offers standout designs like the Barker Large Backpack and Larson  Medium Backpack, defined by polished carbon-fiber detailing and automotive-inspired precision.  Complementing these are artisanal leather styles from the Harrison collection—such as the Gregory  Sling, Warren, and Griffen Flap Backpacks in Burnished Wine Ombré, a hand-finished technique that  gives each piece its own tonal depth and character. The assortment also includes timeless accessories  like the T Buckle Reversible Leather Belt, crafted for those who value style and everyday versatility.

For her, the Olas collection captures a sense of elegant ease, blending modern design with timeless  sophistication. Alongside it, the Agent collection embodies versatile luxury—crafted for women who  move seamlessly from desk to dinner with polished, purposeful style. Complementing the season’s spirit,  Belden introduces the Jewelry Case, Zip-Around Passport Case, and Wallet on Chain in Metallic  Silver alongside additional seasonal hues—gifts that bring a festive shine designed to endure long beyond  the holidays.

Personalization and monogramming play a meaningful role this season, reflecting the brand’s enduring ethos that true luxury lies in the details. Bespoke monogramming services transform travel and lifestyle accessories into lasting keepsakes—a finishing touch that turns  functional design into something deeply personal, crafted to journey alongside the one it’s made for.

Discover the full  collection in stores and online at TUMI.com, and follow @TUMITravel for inspiration throughout the  season.