Featured image courtesy of Fisher Mall.
MANILA, Philippines — Fisher Mall joined in on turning Pride Month into a vibrant celebration of community, self-expression, and inclusion with PRIDECHELLA 2026, its signature Pride celebration for a second year across its Quezon Avenue and Malabon branches.
Building on the momentum of last year’s successful celebration, PRIDECHELLA 2026 welcomed hundreds of mall-goers to celebrate with the LGBTQIA+ community members, performers, advocates, entrepreneurs, and partners into colorful, judgment-free spaces where pride was celebrated with both joy and purpose.
Image courtesy of Fisher Mall.
The back-to-back events commencing with a spirited Pride Parade, Trivia Game of TRULULU OR DELULU, the Best PRIDECHELLA Outfit competition, along with interactive spaces including the Freedom Wall, Pride Snap Station, and Photobooth, and crowd-favorite drag performances that brought energy and excitement to both venues.
“Here at Fisher Mall, we’re showing up consistently for our community,” declared Raymond Del Rosario, President of Fisher Mall Group of Companies. “PRIDECHELLA 2026 was about continuing what we started last year by using our spaces to amplify voices, support local LGBTQIA+ entrepreneurs through the merchant bazaar, and turn celebration into meaningful action.”
Image courtesy of Fisher Mall.
Fisher Mall Quezon Avenue transformed its UGC Event Center into a colorful hub of pride and energy, marked with performances, games, and prizes, and an HIV awareness talk that kept the crowd engaged throughout the day. Not long after, Fisher Mall Malabon’s 3F Event Center, bringing the same vibrant spirit of inclusion, creativity, and community support to the Malabon crowd.
The PRIDECHELLA 2026 lineup brought together a dynamic mix of local talent, including Mz Chronicles, Abigaile, Amazing Chalita, Mistress Khiendra, Jolens, Malaysia, Mimi the Doll, Winter Sheason Nicole, Shewarmaa, DJ Molly, and other performers. Drum beaters also added powerful rhythm to the festivities, creating an atmosphere filled with movement, music, and celebration.
Image courtesy of Fisher Mall.
Beyond the performances, PRIDECHELLA 2026 also placed advocacy at the center of the celebration. In partnership with the local government units, Project 7 Social Hygiene Clinic, under the Quezon City Health Department, and the Health Promotion Unit of the Malabon City Health Department, safe and stigma-free opportunities for education, care, and open conversations around health were created for awareness and continued education.
Case Manager and HIV Counselor Vanrey Mercado and Medical Technology Coordinator Edrick Dianzon conducted free HIV testing and awareness talks for guests in Quezon Avenue and Malabon, respectively.
Fisher Mall also championed LGBTQIA+ creativity and entrepreneurship through its community bazaar, where LGBTQIA+ merchants and local sellers showcased their products. Their partners include the Quezon City Small Business and Cooperatives Development and Promotions Office, Quezon City Tourism Department, and the Malabon City Tourism and Cultural Affairs Office. Through their help, the bazaar allowed its guests to shop with purpose while supporting diverse small business owners and homegrown talent.
Image courtesy of Fisher Mall.
Messages from partners and local officials further reinforced PRIDECHELLA’s call for inclusion, underscoring the importance of creating safe, welcoming, and visible spaces for the LGBTQIA+ community.
“For years, Fisher Mall has stood firmly with our LGBTQIA+ community, not just during Pride Month, but every single day. We will continue using our platforms to champion inclusivity and create spaces where everyone truly belongs,” added Del Rosario.
Through its two-day celebration across Quezon Avenue and Malabon, Fisher Mall championed its evolving role as more than a retail destination. In opening its spaces to advocacy, creativity, enterprise, and shared celebration, Fisher Mall continues to grow as a community anchor that listens, responds, and creates room for stories that matter.
Celebrate inclusion and keep the spirit of pride alive at Fisher Mall while enjoying unforgettable community experiences. For more updates and upcoming events, visit the Fisher Mall website: https://fishermall.com.ph/ and Fisher Mall on Facebook at https://www.facebook.com/OfficialFisherMall and https://www.facebook.com/officialFisherMallMalabon.
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