The Good Bag Gets Bigger and Brighter on its Tenth Year

In celebration of its 10th year as the first reusable bag in the Philippines, SM Markets launched the limited edition SM Greenbag just in time for the holidays.

The SM Greenbag, dubbed as the Good Bag launched by SM Markets.

The new SM Greenbag sports stylish chevron waves of red and green that goes well with the Holidays but subtle enough to be used beyond the season. And for the same price, the new SM Greenbag now boasts of a larger capacity of 3 shopping bags combined. This means, your holiday shopping just got better! Like the original SM Greenbag that started the green movement a decade ago, the new SM Greenbag’s reusability literally makes it an Earth-saver every time it is used and reused.

“We would like to thank the support of the millions of shoppers who continue to reuse their SM Greenbags, especially those who believed in our advocacy since day one; a time we were the only retailer pushing for reusable shopping bags. We know that our shoppers will be busy buying gifts for their loved ones as well as ingredients for upcoming parties and Noche Buena that’s why we are introducing the bigger and stronger SM Greenbag. By strengthening the pioneering SM Greenbag, we aim to continue doing our part for the environment in a stronger and more exciting way and this affirms our commitment towards greener and more sustainable shopping habits.” said SM Supermarket president Joey Mendoza.

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Since its launch in 2007, there have been 38 million instances that SM Greenbags have been used, which means over 75 million plastic bags were saved. SM Markets strengthened their advocacy by launching the Join the M.O.B. (MyOwnBag) campaign which declared Wednesdays plastic-free days and rewarded SM Greenbag users with incentives.

Celebrity guest and mom Camille Prats-Yambao shared mommy tips on how to use and reuse the SM Greenbag.

“It is our privilege to be a partner of SM’s Greenbag program to promote greener and more sustainable shopping habits,” said Unilever Philippines Chairman Benjie Yap. “Collaboration with like-minded companies allows us to address the public demand for socially and environmentally responsible companies and the accolades received by this program is a testament of the positive impact of partnerships,” says Yap.

With its festive design, the Limited Edition SM Greenbag is the perfect bag that you can use and reuse not just for grocery shopping but t’s also stylish and sturdy enough to use in the gym, to carry baby essentials, and to bring your much needed personal belongings.

With the new limited edition SM Greenbag being bigger and stronger, shoppers can now worry less and carry more items when they shop with their SM Greenbag. Instead of toting around single-use throw-away bags, the sturdy limited-edition Greenbag will help you gather all your shopping and belongings easily—now with its new red and green style. Lastly, it is the eco-friendly choice that can be quickly effortlessly incorporated into our everyday life.

The new limited edition SM Greenbag is available for a short period of time in SM Markets stores nationwide for only P35.