SM Men and SM Youth Make a Case for Celebrating Life in the New Normal

In light of the new normal, when the world has been put to a standstill, we are undeniably forced to rethink our lifestyle choices. Isolation made us realize that there’s nothing like staying close and connected to our tribe, and whether it’s through food, sport or the arts, pursuing our passions has definitely taken space in our daily timelines.

It is ironic, though, that as we face the unprecedented pandemic, we were brought to a realization of celebrating life, in every sense of the word–even the smallest things that, before everything was put to a stop, we have long taken for granted.

While we all have our own ways of coping with the present situation—from mounting video chat parties, creating home-cooked meals, and being grateful for everyday we spend in good health, the biggest question, it is learning to adapt to the many challenging changes in our lifestyles that becomes daunting. This said, fashion and lifestyle brand, SM Men and SM Youth feels a kinship with those who face the new normal bearing the same energy for self-expression.

In a recent digital shoot entitled Shared Love in Virtual Spaces, SM Men and SM Youth turn to the act of dressing up as a way to celebrate life despite these trying times. There are many days being cooped up at home that spirits tend to go low, and the willingness to ‘show up’ to face another day runs dry. This new collection of exuberantly vibrant clothing reminds us that there’s always something to look forward to and celebrate.

SM Men and SM Youth bring together personalities whose personal style is a strong part of their overall lifestyle: photographer BJ Pascual, stylist Andre Chang, race car driver Daniel Miranda, health and fitness enthusiast Hideo Muraoka.

Denim color block jacket (999.75) by Smyth and skinny denim jeans (699.75) by Code Blue
Utility Jacket (999.75) by Coco Republic and board shorts (349.75) by Coco Republic Teens

Launched last month, SM Men and SM Youth, along with SM Woman launched its Call to Deliver service, an alternative way to shop safely from home. Through the service, customers phone in whatever they need from The SM Store, and the brands’ team of shoppers will handpick each item in store and arrange for the goods to be delivered to the buyer straight to the comfort of their homes. All shoppers have to do is contact 09178001074, alternately via ShopSM.com to be readily assisted.

Shared Love in Virtual Spaces brought together photographer BJ Pascual and stylist Daryl Chang, who held the shoot in the comfort of their homes, shooting all four personalities who were in their own homes as well. This purely virtual collaboration just shows how fashion and creativity can come together to pursue life-giving passions at the time of the new normal.

Knit tee (999.75) by Smyth, track jacket (1499.75) and track pants (799.75) by Baleno
Bo Athletics Training Shirt (599.75), Bo Athletics Compression Pants (649.75), and Bo Athletics Running Shorts (599.75)

Order pieces from the collection straight to your doorstep. Contact 09178001074 to order or shop via ShopSM.com. Visit @SMMen and @SMYouth on Facebook and Instagram for more info and promos.