Diageo Philippines Opens a World of Luxurious Whiskies with the New Johnnie Walker Luxury Boutique

MANILA, Philippines—In a recent unveiling, Diageo Philippines formally opened the newest Johnnie Walker Luxury Boutique in Rustan’s Shangri-La Plaza, introducing customers to a world of luxurious whiskies.

The Johnnie Walker Luxury Boutique introduces a collection of some of the rarest and most unique blends in the world, allowing visitors to discover the wide range of luxury spirits Diageo has to offer.

Image Courtesy of Diageo Philippines

“We’re delighted to bring the Luxury Boutique concept to Rustan’s in Shangri-La Plaza to continue driving growth for the spirits category in the country while making high-end, luxury whisky accessible to consumers in one of Metro Manila’s most prestigious shopping destinations,” shares Fatima Espineda-Caeg, Marketing Manager, Luxury and Whisky of Diageo Philippines.

The Luxury Boutique showcases Diageo’s lineup of Prestige scotch whisky brands, led by Johnnie Walker Blue Label and its unparalleled depth of flavor. Consumers can also find the impressive Rare & Exceptional collection featuring the John Walker & Sons XR21, Mortlach Single Malt Scotch Whisky 12YO, and Mortlach Single Malt Scotch Whisky 16YO.

Image Courtesy of Diageo Philippines

The centerpiece of the Luxury Boutique is its personalization and giving station, where customers can customize their whisky purchases with choices like engraving services or unique leather tags, further presenting Johnnie Walker as the ideal gift for special events and parties. Also included with every order is limited edition gift box.

Customers can use the engraving services at the Luxury Boutique with a minimum purchase of 2 bottles of any type. Once payment has been received, guests fill out a customizing form with the name or brief phrase they want to have engraved on the bottles. The customized bottles are subsequently delivered within 3-5 business days to the customers’ homes.

Image Courtesy of Diageo Philippines

“We envision the Johnnie Walker Luxury Boutique as a way for our customers to give the special people in their lives an elevated gift that captures and magnifies the unique characteristics of our whisky,” adds Espineda-Caeg.

“We see this as a way for the brand’s deep heritage to be brought to new life, allowing more people to discover the true depths of flavor it has to offer.”

You can visit the Johnnie Walker Luxury Boutique on the third floor of the Rustan’s Shangri-La Plaza until December 31, 2022 to experience the whole range of Johnnie Walker flavors.

Follow @johnniewalkerph on Instagram for more details.