First New Era Concept Store Launched in the Philippines

New Era launched its first ever concept store in the Philippines at the Upper Ground Floor of Uptown Mall in Bonifacio Global City, Taguig, Metro Manila. New Era Concept showcases products that are exclusive to the store such as limited-edition caps, accessories, and apparel.

Founded in 1920 by Ehrhardt Koch in Buffalo, New York, New Era is a leading, global pioneer in hand-crafted headwear. As an influential and universally recognized brand, New Era has produced caps for major sports organizations the world over. Now on a countdown to its 100th anniversary, New Era has begun to expand towards becoming a lifestyle and streetwear brand.

New Era Concept Store

As the 13th branch in the country, the New Era Concept store allows customers to engage with the brand as a full lifestyle product, where only 60% of the products are caps and 40% are apparel and accessories. Aside from offering New Era’s signature and limited-edition range of caps, guests can select products that allow them to proudly express their love for sports and entertainment. From hoodies to bags, New Era Concept has got you covered with all your streetwear apparel needs.

Kush Obusan, Klea Pineda, Nikki Co

The standalone store was launched on December 07th, 2018, at Uptown Mall in Bonifacio Global City. With live music from DJ Cam Abencia, guests had the chance to explore the store while select pieces of apparel were proudly displayed on live mannequins.

New Era Concept is now open in the upper ground floor of Uptown Mall, Bonifacio Global City, Taguig, Metro Manila, Philippines. For more updates, follow New Era on Instagram (@neweracapph) and online at