Gentle Monster Interprets the High School Experience with New Collection Campaign

MANILA, Philippines—As it lands in the Philippines, Korean eyewear brand Gentle Monster presents its 2024 Optical Collection—a bold, unique line of eyewear, highlighted by playful but sophisticated metal detailing. This latest lineup if then amplified by its ‘GENTLE HIGH SCHOOL’ themed campaign to go with its unconventional pop-up spaces.

The 2024 Optical Collection presents a new direction for optical frames, expertly combining bold and sophisticated metal elements along with tinted lenses of various shades. The line’s daring, futuristic designs is set to be available at Gentle Monster’s official online and offline spaces starting November 2nd.

Images courtesy of Gentle Monster

The 2024 Optical Collection’s ‘GENTLE HIGH SCHOOL’ campaign portrays Gentle Monster’s interpretation of the high school experience. Actress Nana Komatsu and musician Shinichi Osawa partake in unique robotics and martial arts classes, offered through Gentle Monster’s unique curriculum.

Images courtesy of Gentle Monster

Celebrating the launch of the 2024 Optical Collection, pop-up spaces are slated to be hosted in Seoul and Beijing. Experience Gentle Monster’s interpretation of the high school experience, complete with a massive backpack sculpture filling the space, starting November 2nd.

Receive your GENTLE HIGH SCHOOL student ID from a special photobooth and commemorate your 2024 optical purchase with a limited backpack package inspired by the pop-up’s backpack sculpture.