McDonald’s Wins Big at the 2019 PANAta Awards with 15 Trophies

Fast food favorite, McDonald’s, with its creative agency Leo Burnett, once again dominated the stage during the 2019 PANAta Awards bringing home five Golds, four Silvers, three Bronzes, and three People’s Choice Awards.

Amongst over 130 entries received, McDonald’s campaigns that were recognized for their excellence included “Hope for Marawi,” “Frymoji,” “Doodelivery,” “#WalangPasok Deals,” and “ShaGab Loves McDo.”

“Hope for Marawi” campaign for National Breakfast Day
Sharon Cuneta and Gabby Concepcion reunites for a much-talked about McDo ad.

The Philippine Association of National Advertisers (PANA) celebrates the industry’s best with its annual awards show, PANAta Awards, recognizing brand campaigns that have exhibited excellence in strategy, execution, and results.

The McDonald’s Creative and Marketing Team in a glorious run for its campaigns, pose during the PANAta awards. Center: Marketing Director Christina Lao

In 2018, McDonald’s won the Brand Builder of the Year Award for its McDelivery Pin campaign, following its induction into the “PANAta Hall Of Fame” the year before—a distinction held by no other brand in the industry.

“We always aim to deliver campaigns that showcase feel-good moments through stories that strongly resonate with the Filipino people. Our goal is to create strong and authentic connections with our customers, ensuring they have more and more reasons to love the brand and what it stands for,” says McDonald’s Marketing Director, Christina Lao.

Earlier this year, McDonald’s also won Gold for Advocacy for “Hope for Marawi” during the 2019 Asia-Pacific Tambuli Awards.