Featured image courtesy of Perry Ellis via Anthem.
MANILA, Philippines — Since its inception in 1976, Perry Ellis has shaped the language of modern style rooted in ease, confidence, and quiet sophistication.
For 50 years, the brand has redefined how men dress for real life: tailoring becomes more relaxed, comfort more refined, and elegance moves effortlessly in daily life. This year, the milestone becomes more than a celebration of time passed but a reflection on legacy and a statement of present relevance, and an invitation to what comes next.
Founder Perry Ellis. Image courtesy of Perry Ellis via Anthem.
Founded by the visionary Perry Ellis, the brand emerged as a fresh voice in fashion, one that challenged rigid ideas of dressing with a more relaxed, intelligent approach. His work brought lightness to tailoring, clarity to sportswear, and a new sense of freedom to men’s style.
Throughout his career, Perry Ellis earned eight Coty Awards and four CFDA Awards, cementing his influence on the industry. In 1986, the Council of Fashion Designers of America established the Perry Ellis Award for Emerging Talent in recognition of his lasting impact on future generations of designers.
Today, that spirit of innovation continues to guide the brand’s mission: empowering the modern man with versatile, high-quality style that bridges timeless tradition and the demands of contemporary life.
Designed for men navigating careers, travel, social occasions, and everything in between, Perry Ellis remains committed to wardrobes that feel as natural as they look polished.
Image courtesy of Perry Ellis via Anthem.
Since arriving in the Philippines with its first store at SM Megamall in 2006, Perry Ellis has found a natural place among Filipino consumers drawn to modern, versatile dressing shaped by comfort and confidence. As it evolves locally, the brand continues to grow its local presence, offering timeless wardrobe essentials for men moving through work, leisure, and every moment in between.
At the heart of the anniversary year is The Tastemaker’s Canvas, a cinematic Spring 2026 campaign set against the storied landscape of Fire Island. Here, tailoring becomes expression. Masculine and feminine codes dissolve. Suits are worn not by category, but by character.
A bold statement on individuality and modern style, the campaign celebrates those who understand that timeless design transcends labels.
Image courtesy of Perry Ellis via Anthem.
The anniversary also spotlights the craftsmanship that defines the brand today, with each piece designed for life in motion—where comfort and refinement move as one.
True to its belief in being direct, honest, and impactful, Perry Ellis enters this new chapter with the simple anniversary tagline: Celebrating 50 Years of Style. Fifty years on, Perry Ellis continues to prove that the most sophisticated way to dress is also the most effortless.
Because true sophistication has never needed to try too hard.
In the Philippines, Perry Ellis is exclusively distributed by Anthem, with stores located inside the Anthem Store at One Bonifacio High Street and Opus Mall, and standalone stores at Glorietta 4, SM Mall of Asia, SM Megamall, SM North EDSA, MarQuee Mall, Robinson’s Place Manila, Robinson’s Place Magnolia, Festival Mall, TriNoma, SM City Iloilo, Centrio Mall Cagayan De Oro, and dual-brand stores in Shangri-La Plaza and Newport Mall.
Shop Perry Ellis online at www.anthem.com.ph and Zalora. For more information, follow @perryellisph on Instagram and Facebook.
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