MANILA, Philippines—Beyond an endeavor to align the stars and establish a stage for young, driven musicians to hone and expand their sound and elevate it beyond borders, the Philippine music industry has been on a steady rise as local musicians and artists continue to make a mark on social media, radio, and beyond.
In line with Levi’s® value to support music education, the iconic fashion brand is back with the Levi’s® Music Project 2022, where music industry experts become mentors for aspiring musicians.
As part of its continuing support for the music scene since 2015, Levi’s® has collaborated with renowned musicians and local partners from around the globe to develop the initiative that brings music education resources to the next generation of young musicians through community-based programs—the Levi’s®Music Project, which served as a catalyst for the growth of various talents through music education throughout the years.
Taking dreams in one’s hand and cultivate talents in reaching their maximum potential in the music industry, Levi’s® is hosting an audio workshop this year that will provide those poised to take the music industry by storm with a series of in-depth, descriptive, and insightful topics presented by the industry’s best artists and performers through this year’s theme – INDUSTRY 101.
Images courtesy of Levi’s®
In line with Levi’s® mission to catalyse the music industry, INDUSTRY 101 which is a 45-minute, LIVE audio workshop on the Levi’s® Discord channel, will play host to prominent names from the music industry such as Enzo Valdez, Juan Karlos and more musicians from across South East Asia.
Enabling them to build a nest and sooner soar on their own wings, the interactive nature of this workshop will allow young and independent Filipino musicians to network, learn and grow with like minded creatives in the region. Its aim is to connect said musicians with artists and mentors for inspiration, underpinned by Levi’s® culture of originality and their long-term investment in education and community to support the music industry.
The three (3) month campaign which will run across from September to November will cover the basics of INDUSTRY 101 such as the following topics:
Finding your sound
20 October 2022, 9pm
Shaykh Akbar – A&R Manager, Universal Music Singapore; Lecturer SOMA
Cindy Gu – Astralwerks Asia and Regional A&R for Universal Music Southeast Asia
SonaOne – Def Jam Malaysia ArtistIronboyUniversal Music Thailand Artist
A. Nayaka – Def Jam Indonesia Artist
Images courtesy of Levi’s®
Navigating music industry trends and how you can utilise them
3 November 2022, 9pm
Enzo Valdez – Managing Director, Umusic Philippines
Images courtesy of Levi’s®
Juan Karlos – Island Records Philippines Artist
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huhsmile – Republic Records Philippines Artist
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Bringing Music to new age audiences
24 November 2022, 9pm
Cassandra – TanSenior Director, Strategy, Insights, and E-commerce
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MYRNE – Astralwerks Asia DJ/Producer
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Alicia Kang– Regional Label manager, Astralwerks Asia / DJ / Emcee
Images courtesy of Levi’s®
The topics unearthed serve as a way to lay the groundwork for young and enthused musicians. Told through the voices of well-known local talents and industry leaders, such as:
Shaykh Akbar – Record Producer, A&R Manager and lecturer at SOMA.
Rayi Putra – Front man of Indonesian pop-rock sensation, RAN.
Yana – Up and coming pop singer and songwriter.
Cindy Gu – Regional A&R Manager for Universal Music Southeast Asia
A.Nayaka – An artist without formal training aiming to bridge Indonesian music with the rest of the world.
SonaOne – Award winning rapper, singer, songwriter and record producer.
IRONBOY – Winner of The Rapper Thailand 1
Enzo Valdez – The man behind the success of Ben & Ben and Zack Tabudlo
Juan Karlos – Singer, songwriter and TV personality dubbed a music genius and a multi-genre artist
huhsmile – Tiktok music influencer that is genuine, quirky and on the rise.
Alicia Kang – Regional Label Manager at Astralwerks Asia who also doubles as a host and emcee.
MYRNE – DJ and producer that is highly regarded for utilising discord and gaming for his new EP.
Cassandra Tan – Consumer insights and listening behaviour expert.
Fill your head with knowledge and fresh discoveries by joining on Levi’s® Music Project Discord server: https://discord.com/invite/levismusicproject as you get exclusive access to insights, opinions and discussions by some of the regions’ industry experts!
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