Channing Tatum is Eros in all His Glory in New Versace campaign

GLOBAL CAMPAIGN—Multi-talented global star, Channing Tatum, stars in the new Versace Eros campaign that debuts the collection’s latest eau de parfum pour homme, Eros Energy, joining the ranks of the existing Eros and Eros Flame fragrances. 

In the campaign, Tatum is seen as Eros himself, the mythological God of love in all its glory, energy, passion, and intensity. Versace’s modern take pits Eros in a race against his own arrow, a race that continually challenges Eros to be better, mentally and physically stronger, and to achieve his previously unthinkable goals. The race travels through an epic landscape that changes to reflect the Eros family of fragrances; from the burst of speed at its opening for Eros Energy, through a waterfall representing Eros, and vast rocky terrain for Eros Flame. 

The dedication and passion of the film’s protagonist are shared by the Hollywood superstar, who is a celebrated actor, director, and producer whose creative drive has taken him to the top of his profession with roles across film genres. This fearlessness to challenge himself and give energy to his passions is fully in-keeping with the talent Versace champions, and Tatum has since been a member of Versace’s family since the late 1990s, and he has worn Versace to the MET Gala and attended the iconic Versace Fall-Winter 2023 fashion show in Los Angeles. This is his first Versace campaign and first as the lead talent for any fashion brand. 

“I love the strength of these images. Channing makes the perfect face for Eros. He is strong and determined and at the same time incredibly kind and charming. He is the modern Eros—celebrating love, power and dedication,” says Donatella Versace.

“Donatella’s idea for this campaign has such a strong creative vision and real physicality. It captures the unique mix of elegance and energy that I love about Versace. To represent the Versace Eros fragrances, which have such a powerful place not just in fashion but in culture, is a great privilege, and to do so for my friend Donatella is beyond words. Thank you, Donatella, I love you,” shares  Tatum in a statement.

Eros Energy is the newest eau de parfum pour homme by Versace—inspired by the breathtaking beauty of the Mediterranean coastline; the freshness of its scenery, the wildness of the air, and the luxury of a vast Italian vacation. The fragrance opens with a burst of citrus and the sun-kissed essence of Italian bergamot that goes with the zesty notes of blood orange, lime, lemon, grapefruit and mandarin.

Pink peppercorn and blackcurrant bring intrigue and sensuality at the heart of the fragrance and come together with white amber in a representation of passion and desire. Patchouli adds depth and richness, oakmoss an earthy, green facet, and musk envelopes in a warm embrace. One look and the scent’s vibrant summer feeling is packed in its yellow bottle that continues the Eros fragrance family’s strong visual identity with Versace’s signature Greca and Medusa, with a bronze colored cap topping the bottle like a precious jewel. 

In the Philippines, Versace is exclusively distributed by Stores Specialists, Inc., and is located at The Mall at NUSTAR Cebu. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.