
Featured images courtesy of Bratpack.
MANILA, Philippines — True to its brand ethos of championing stories on craft, culture, and connection, UNPACKED by Bratpack recently brought these quiet but groundbreaking stories to the fore in the form of collaborations with Filipino young creatives. As a lifestyle concept store, Bratpack has long stood its ground as a home for global and local brands harness individuality and creativity. As a brand and as a style and culture haven that is ever-evolving, much like its discerning market, it has become to home to something that is beyond commerce but a platform where inspiration isn’t just displayed, but best experienced.
In its inaugural edition, UNPACKED, Bratpack goes beyond the surface — with a look into the stories behind the products: the sparks of inspiration, the late nights, and the breakthroughs that make creativity worth chasing. Taking cues from the vibrant culture and arts scene, two young collaborators headline the series in an effort to redefine creative expression, intent, and purpose.


Images courtesy of Bratpack
A Class Act: Function Meets New Vibrant Form with Tretorn x Antibiotic Smile


Jethro Olba of Antibiotic Smile. Images courtesy of Bratpack.
Since 1891, Tretorn has redefined accessible fashion through its signature Scandinavian sensibility — functional, timeless, and effortlessly stylish. For this collaboration, it joins forces with Antibiotic Smile, an illustrator-led label rooted in retro Filipino nostalgia and early-2000s pop culture. Together, they merge craft and character, function and fun — a clash of Swedish heritage and nostalgic Filipino design.
The collaboration introduces an exclusive customization experience featuring six Antibiotic Smile icons, available across Tretorn’s Nylite, Nylite Plus, Jorg, and Freya styles. Each design brings a playful nod to individuality and creativity, turning every pair into a wearable canvas of self-expression. This is available in Bratpack Greenbelt 5, UP Town Center, and Robinsons Galleria until December 31, 2025.
A Bold Fever Dream: Carry Om Marches on to Sustainability


Viktoria Salazar and Dhanvan Saulo of Carry Om. Images courtesy of Bratpack.
Homegrown brand, derived from a legacy Filipino brand, Carry OM, has long turned factory surplus into limited-edition pieces that merge consciousness with craft. Using reclaimed materials and thoughtful design, the brand turns what’s left behind into something worth keeping. Every bag is a study in purpose — proof that sustainability can be subtle, sophisticated, and enduring but in colorful, maximalist modes of creative expression.
Top picks from the collection includes the Garuda 13, for those who live on the go — bold, structured, and ready for every creative hustle. The Ganga keeps it chill and versatile, for a go-to tote for a respite in a café or running errands in the city. Then there’s the Kunti, a compact statement piece that turns leftover fabric into something fresh.


(L-R) Jose Ericson Villaluz and Sam Zamora, Marketing Officer of Bratpack.
UNPACKED, in this first edition, sees Bratpack’s continuing evolution from a lifestyle retailer into a cultural curator, with a spotlight to creators and conversations that shape contemporary culture. For the brand, this is reportedly marks the beginning of developinga space for the community to unpack ideas, expression, and what’s next.
Visit your nearest Bratpack store and follow @bratpackstore to stay in the loop on the latest drops, collaborations, and cultural happenings. Be part of the community and stay tuned for the next editions of UNPACKED.






