Amidst the great deal of uncertainty that has cloaked the globe with the unprecedented health crisis we are facing, it still demonstrated that the Filipino spirit always shines the brightest. In the face of fear, anxiety, and grief, Filipinos can and have gone above themselves to help one another.
Being a brand that keeps hands safe for decades, Safeguard wants to highlight what safe hands can do and how it can become a force for good during these times, in a campaign called, “BayaniHands”, giving birth to the P&G Safeguard BayaniHands Project. To support this, the global brand has released a short film that features real-life acts of bayanihan each and every Filipino has done.
In a statement, the brand notes, “The film hopes to encourage everyone to join hands by contributing to the project for the Philippine Red Cross. Every donation done through Lazada will be used to help in the frontliner efforts of the Red Cross.” Further, “Safeguard has been an ally of Filipinos working toward a safe nation for all. We are confident that together, we can get through this, hand in hand.”
To support the P&G Safeguard BayaniHands Project for the Red Cross click this link: https://lzd.co/BayaniHands.
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