MANILA, Philippines—After a successful year as the Philippines’ premier digital bank, GoTyme Bank emphasizes the importance of personal connection in its latest brand campaign. This multimedia effort underscores that, despite its digital nature, GoTyme Bank’s customer service remains crucial in building meaningful client relationships.
Since its October 2022 launch, GoTyme Bank has rapidly gained over 1 million customers, thanks to its unique “phygital” model, blending digital convenience with human-led interactions. With over 900 GoTyme Bank ambassadors available nationwide, customers can easily open accounts at GoTyme Bank kiosks. The bank offers 24/7 access to human personal bankers, ensuring quick responses via chat, calls, or emails.
Image Courtesy of GoTyme.
GoTyme Bank’s campaign revolves around the idea that “The more digital the world becomes, the more human a bank needs to be.” The campaign launches with a two-minute short film titled “The Lonely Bot,” highlighting the need for human connection in a tech-driven world. The film will be available online and screened in Robinsons Movieworld branches.
Image Courtesy of GoTyme.
CEO Nate Clarke emphasizes their mission to provide next-level banking, pledging that a helpful human presence will be available in every customer interaction. Co-CEO Albert Tinio underscores their commitment to offering the best customer service, rooted in empathy and human excellence.
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