Featured art by Bhernn Saenz. With images courtesy of PENSHOPPE.
MANILA, Philippines — Hot on the heels of the success of their “Be Your Own Icon” campaign, the Philippines’ leading pop girl group, BINI, makes a fun, well-loved return to the spotlight in PENSHOPPE’s “Brighter Days Ahead” campaign, with a glimpse into the personal, serene moments of the girls, away from performing stage and the adoring fans.
The “Brighter Days Ahead” campaign with BINI and PENSHOPPE celebrates life’s simple pleasures and the joy of authentic moments shared with loved ones. It’s a poignant reminder to live life to the fullest and cherish memories together, a message that resonates deeply with PENSHOPPE’s mission to be a trusted companion in crafting and sharing personal stories.
Images courtesy of PENSHOPPE.
In a statement, Donnie Manaloto, PENSHOPPE’s Brand Communications Head, shares, “Last year, we celebrated BINI’s iconic strength. This year, we show the other side of their lives- as real people. BINI perfectly embodies our message of optimism, friendship, and looking forward to the future. Their strong connection with our audience makes them the ideal choice to represent PENSHOPPE’s values and inspire a positive mindset for the year ahead.”
The campaign video highlights the genuine interactions between the BINI members, sharing a closer look into their bond and the joy they find in simple moments. Adding to the heartwarming atmosphere is a special appearance by the new face of PENSHOPPE, James Reid, amplifying the connection between two influential figures and the PENSHOPPE brand.
A key element of the campaign is the introduction of Crew Bear, PENSHOPPE’s official Friendship Ambassador. Crew Bear, described as everyone’s friend and the star of the Crew, embodies the warmth and connection that PENSHOPPE celebrates.
Manaloto furthers, “It’s exciting to see the fruition of our planning and truly bring Crew Bear to life this year. As our Friendship Ambassador, we want him to be the glue that holds our community together. Expect to see more of him in upcoming campaigns and other brand executions!”
The “Brighter Days Ahead” campaign is slated to be featured across PENSHOPPE’s various platforms, including social media, online stores, and in-store displays. With BINI and James Reid as the new face of PENSHOPPE, the two pop icons are to be seen in a variety of promotional materials, all highlighting the new collection and the campaign’s heartwarming message.
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