MANILA, Philippines — In a recent announcement, Viktor&Rolf excitedly shared its newest campaign, with a special shoutout to its Philippine market now that it’s available in Rustan’s stores.
“Provocative couture. Unexpected elegance. Conceptual glamour.” These are the creative pillars of Viktor&Rolf. As fashion artists, Viktor Horsting and Rolf Snoeren believe that true power is the power of the imagination; the power to transform anything into something positive. This guiding principle and creative force invites a constant evolution of creativity and experimentation.
With Haute Couture as their ultimate laboratory for expression, Viktor&Rolf’s iconic collections present the explorations of their artistic prowess – every time building on their 25-year archive of cerebral, yet wearable art.
Flowerbomb
As in their Atelier, Viktor&Rolf approach olfactory development with meticulous technical refinement. The alchemy of their fragrances is too a magical process of transformation, of chemistry, of artistry. Flowerbomb is the ultimate illustration of this – the hallmark specimen from Viktor&Rolf’s laboratory in which they are constantly tinkering and striving for perfection. Flowerbomb is the iconic, transformative potion that with its profusion of flowers has the power to make everything seem more positive. An ode to femininity that has the power to transform the negative into the positive, Flowerbomb transcends the traditional traits of a scent and is rather an experience; a modern flower power exuding an air of opulence, with rich, meticulously layered notes that become one with she who wears it, leaving not only a remarkable trail but a memory.
The Campaign with Anya Taylor-Joy
In an evolution of her inaugural Flowerbomb Midnight campaign captured by Inez & Vinoodh which broke in March 2019, enigmatic actress Anya Taylor-Joy continues her partnership with Viktor&Rolf with the launch of a new Flowerbomb campaign for the iconic Eau de Parfum to be revealed in early 2020. For Viktor&Rolf Anya Taylor-Joy is emblematic of Flowerbomb and represents power in transformation – she is at once sensual and powerful, feminine and bold and uniquely multi-dimensional. Featuring both Flowerbomb and the new Flowerbomb Dew fragrances and harkening back to the iconic Flowerbomb imagery, the new campaign reveals Anya Taylor-Joy fresh-faced and lightly veiled with pink tulle and radiant skin.
An on-screen force, American-born, British-Argentinian’s raw, edgy performances made her transition in 2019 from emerging young actress to Hollywood star. Not for Anya Taylor-Joy, the thankless secondary roles: her characters play with danger instead. Determined, forthright and self-aware, the strength of the woman behind the actress mirrors the female-driven films she brings to screen.
Taylor-Joy is indeed multidimensional on and off screen showing her breadth and depth in roles and uniquely versatile look. With her talent to metamorphose, Anya Taylor-Joy powerfully captures Flowerbomb’s juxtaposing spirits of transformation.
Viktor&Rolf Fragrances are exclusively distributed by Rustan Marketing Corporation. Available at Rustan’s, Robinsons and Landmark Department Stores; SM Watsons Stores, Look At Me at SM Aura, rustans.com and lookatme.com.ph. Flowerbomb and Flowerbomb Dew are available in 50ml (P6,250) and 100ml (P8,350) eau de parfum spray bottles.