Featured art by Bhernn Saenz. Images courtesy of AXE Philippines.
MANILA, Philippines — In a recent move that furthers its brand ethos, AXE, the global leader in men’s grooming, is challenging stereotypes and rewriting the rules of modern masculinity with the launch of two new fine fragrance-quality scents: Black Vanilla and Cherry Spritz, under the AXE Fine Fragrance Collection.
Crafted by world-renowned perfumers and infused with essential oils, both scents deliver up to 72 hours of long-lasting fragrance and deo protection, proving that smelling sweet can still mean smelling seriously good.
This year, sweet makes its reentry—and it’s cooler than you think. From trend reports to fashion runways, gourmand-inspired scents are dominating the global conversation. Bannered by its latest campaign, “Welcome to the Sweet Side,” AXE is flipping the script, empowering guys to express themselves with confidence and embrace their sweeter side—starting with their scent.
(L-R) AXE new fragrances Black Vanilla and Cherry Spritz. Images courtesy of AXE Philippines.
Black Vanilla blends aromatic herbs and juicy fruit for a scent that’s equal parts fresh and indulgent. It opens with vibrant green mandarin and banana, then builds with lavender, sage, and basil, and finishes on a creamy base of cocoa, vanilla, tonka, and sandalwood.
Cherry Spritz brings a bolder sensuality, layering cherry, red apple, and coconut over jasmine, amber, praline, and white moss. The result is a rich, multi-dimensional scent that leaves a sweet and lasting impression.
To bring the campaign to life, AXE is taking its sweet message to the streets. In collaboration with renowned Filipino street artist Jappy Agoncillo and muralist AC Bautista, the brand unveiled a series of “Sweet Side Murals” bold graffitis that fuse the raw, expressive energy of angas street art with unexpectedly sweet, scent-themed affirmations.
Images courtesy of AXE Philippines.
Adding a sensory twist, each wall is infused with the actual scents of AXE’s two newest variants—marking a first of its kind in the Philippines. These scented murals transform everyday pedestrian spaces into immersive brand experiences. Making this a powerful visual statement—sweetness and strength, side by side—this is designed to stop passersby and spark a new kind of confidence among men.
With Black Vanilla and Cherry Spritz, AXE proves fine fragrance goes beyond smelling good—it’s about owning who you are. Today, that means embracing every side of yourself—including the sweet one.
Images courtesy of AXE Philippines.
These two new fragrances are now available for SRP Php315 at online stores and in all leading supermarkets, convenience stores, and drugstores nationwide.
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