MANILA, Philippines—This year, with its focus on expanding its reach and market influence here and abroad, Philippine-bred company IAM Worldwide officially welcomes South Korean model and actress Jung Ho-Yeon in its roster of endorsers and its first-ever global ambassador.
Following the global success on her screen debut as an actress, Jung Ho-Yeon is best known for playing the role of North Korean defector Kang Sae-Byeok (067) in Netflix’s Squid Game. The series became Netflix’s most watched show ever within a week of its launch on the streamer, with 142 million member households globally watching the show.
Since then, Jung’s fame has skyrocketed on a global scale, now amassing 23.7 million followers on Instagram. Before her acting debut, the young superstar gained slowly popularity as a top runway model starting at the age of 16 and has starred in Korea’s Next Top Model in 2013.
Image courtesy of IAM Worldwide
For IAM Worldwide President/Founder Allen Marvin Yu Eder, having Jung Ho-Yeon on board fits the company’s goal to reach potential millennial and Gen Z consumers.
He notes, “Jung Ho-Yeon is definitely the exceptional choice as the new face of the company and our products. She’s now a powerhouse celebrity known globally and really connects well with the youth. She’s a glamorous ace for IAM Worldwide.”
Image courtesy of IAM Worldwide
Moreover, Vice President/Founder Aika Lorraine Uy believes that with the Hallyu wave ever-present in Filipino entertainment culture, having a very prominent star like Jung is a real honor that greatly complements the company’s vision to inspire the youth and feel connected with IAM Worldwide’s products more than ever.
She highlights, “We consider being associated with the very lovable Jung Ho-Yeon as a success already. We strongly feel that she will be able to scale up the company’s presence and customer base by a thousandfold not just here in the Philippines, but also in other countries.”
Jung has since won millions of hearts because of her talent, beauty and charm. She recently won the Outstanding Performance by a Female Actor in a Drama Series at the 28th Screen Actors Guild (SAG) Awards and the Best Actress in an Action Series at the 27th Critics Choice Awards. Moreover, she recently accepted the global ambassador role for luxury brands Louis Vuitton, Chanel Beauty, Calvin Klein, and adidas.
General Manager/Co-Founder Joanna Mañego considers this a “proud moment” for the company. She says, “We are so proud that we have Ms. Jung Ho-Yeon on our side as our company goes to its pivotal moment of expansion. With her campaign, we believe that we will be able to encourage more people to be and stay healthy with IAM Worldwide’s products.”
The young global fashion icon and superstar proudly endorses the AMAZING Pure Organic Barley, a grass leaf 100% organically grown from Australia, which is purported to be the most prolific, balanced supply of nutrients of any single source.
The AMAZING Immunergy with Vitamin C + Zinc + Vitamin D + Moringa Oleifera, an immunity and energy boosting powerhouse, while the AMAZING Acai Berry Extract with Collagen and Bacopa Monnieri, with 8 essential ingredients to protect the body from damaging effects of free radicals while enhancing one’s memory and promoting skin elasticity.
Images courtesy of IAM Worldwide
“Sending my biggest hugs to you. I am always proud that I have such caring and loving fans from the Philippines! Take care and stay healthy everyone. Fighting!”, says Jung.
To know more information about IAM Worldwide, visit their website, Facebook, and Instagram.