GLOBAL NEWS—Global luxury brand COACH just heralded young actor Yoon Chan-young as the house’s first ambassador for Korea. Following the massive success of the Netflix original series All Of Us Are Dead, the brand brings the newfound international celebrity to the fore, beginning with the Spring 2022 season, with advertising campaigns for its products such as leather goods, ready-to-wear, and foot wear.

Yoon’s debut sees himself clad in Coach’s Spring 2022 denim signature ready-to-wear and Hitch backpack.

“I’m thrilled to be an ambassador for Coach, a brand that perfectly fits my personal style and inspires me,” said the 20-year-old actor in a statement. “I’m excited to be part of the house’s story for Spring and to collaborate with Stuart Vevers and the teams going forward.”

Images courtesy of Coach via SSI Group, Inc.

For the fashion house, Yoon embodies Coach’s values, championing optimism and the courage to be one’s authentic self.

Founded in New York over 80 years ago, Coach began as a men’s accessories brand and has built its reputation on leather innovation and craftsmanship. Today, it is a global fashion house defined by a belief that beautiful things, crafted to last encourage authentic self-expression—inspired by the vision of Coach Creative Director Stuart Vevers to reimagine the house’s heritage for now.

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