Featured image courtesy of Ayala Malls.
MANILA, Philippines — In recent news, Ayala Malls is shaping up its malls with the intention to bring globally loved brands that Filipinos can experience. Beyond bringing a wide selection of brands, today’s retail experience is defined by careful editing, bringing together concepts, products, and experiences that genuinely resonate with people’s lifestyles and aspirations.
Across Greenbelt, Glorietta, and One Ayala, a considered wave of global debuts is making its way to Ayala Malls. Spanning fashion, fragrance, and dining, these highly anticipated arrivals bring together some of the world’s most exciting names, each chosen for its relevance, distinct point of view, and ability to connect with the evolving preferences of Filipino consumers.
“The global debuts across our malls add new and exciting dimensions to the experiences we offer at Greenbelt, Glorietta, and One Ayala,” says Mae Dichupa, Ayala Malls’ Portfolio Head for Makati and BGC.
“More than introducing new names, we’re bringing in brands that people have been curious about, talking about, and looking forward to experiencing. It’s a thoughtful approach to discovery that keeps our destinations dynamic, relevant, and engaging.”
Musinsa Standard. Image courtesy of Ayala Malls.
A New Style Edit
Across Glorietta and Greenbelt, an exciting roster of global brands is set to bring new energy to the fashion and lifestyle landscape. Headlining the arrivals is South Korea’s Musinsa Standard, which will open its first Southeast Asian store. It will be joined by a lineup with equal weight: performance sportswear ON, workwear icon Carhartt, and Seoul-based lifestyle and fashion brand, EMIS.
Each has built a devoted following in its home market, making their arrival a notable addition to the malls’ expanding collection of international names, and signals their growing pull as regional retail destinations.
Born to Stand Out. Image courtesy of Ayala Malls.
Niche Perfumery
The sense of wonder is set to deepen at Ayala Malls, which is shaping a dedicated sanctuary for niche perfumery. The rare scent houses fragrance lovers once had to travel for – Byredo, Penhaligon’s, Creed, Kilian, Acqua di Parma, Matiere Premiere – now share a single address at Greenbelt, while Seoul’s Born to Stand Out brings its provocative edge to Glorietta.
It turns perfume shopping into a sensory ritual: the slow, deliberate search for a signature scent that feels entirely one’s own.
smooy. Image courtesy of Ayala Malls.
Craft on the Plate
The culinary lineup will tell its own story of craft and connection. At its core is The Pig & Palm, the acclaimed Cebu-based restaurant by Michelin-starred chef Jason Atherton, alongside Sobamae Yamato’s hand-crafted Japanese soba.
Joining them is Bread Ahead, London’s iconic Borough Market bakery, bringing its renowned signature sourdough breads and artisanal doughnuts to Makati. Completed by Spain’s smooy and its guilt-free frozen yogurt and ice cream, the collection turns a casual bite into a deliberate, memorable pause.
Super Matcha. Image courtesy of Ayala Malls.
Specialty Spots
Specialty coffee spots like Ten Thousand Coffee (a favorite from Sydney to New York) and Seoul’s sleek Super Matcha are also among its newest offerings, joined by an expanding roster of specialty cafés, that prove that even an ordinary coffee break can turn into an intentional moment of joy.
For Ayala Malls, this is what considered discovery looks like in practice — adding meaning: brands people have sought out, talked about, and waited for, brought together in destinations that already feel like home.
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