Featured image courtesy of SSI Group, Inc..
MANILA, Philippines — SSI Group, Inc. sets up a new destination for runners and movement enthusiasts in Bonifacio Global City as On officially opened doors to its first dedicated store in the Philippines at Central Square.
With this, On is bringing its signature blend of Swiss engineering, performance innovation, and contemporary design to one of Metro Manila’s most active lifestyle districts.
The opening marks a significant milestone in On’s local expansion through its partnership with SSI, the brand’s exclusive wholesale and retail distributor in the Philippines. Drawing on SSI’s expertise in brand building, retail operations, and distribution, the partnership aims to strengthen On’s presence in the country and make its performance-led products more accessible to Filipino runners and active lifestyle consumers.
On’s first dedicated store located in BGC. Image courtesy of SSI Group Inc.
“On has redefined the running experience and established itself as one of the most exciting brands in the global sportswear industry. We see tremendous potential for On in the Philippines, where a growing community of runners and fitness enthusiasts is embracing a more active lifestyle,” said Anton Huang, President and CEO of SSI Group, Inc. in a press statement.
“With the opening of its first dedicated store and the launch of On Run Club, our ambition is to go beyond retail: to build a vibrant community, inspire more Filipinos to embrace movement, and establish On as a leading performance sportswear brand in the country.”
Founded in Switzerland in 2010, On has grown from a running-focused label into a global sportswear brand spanning running, training, outdoor, tennis, and lifestyle. Its approach combines technical innovation with a distinctive design aesthetic, appealing to everyone from competitive athletes to those who simply enjoy moving.
(From Left) Karen Reodica-Guinto (On Philippines Division Manager), Cheryl Wong (On SEA Senior Lead Marketing), Nicolas Roptin (On SEA Commercial Director), Anton Huang (SSI Group, Inc. President and CEO), Sean Johansson Kerr (On SEA Senior Lead Commercial), and Kaline Cancio-Bautro (SSI General Manager). Image courtesy of SSI Group Inc.
Image courtesy of SSI Group Inc.
Breaking new ground at 5th Avenue in the Central Square complex, the new On store places the brand at the heart of BGC’s running, retail, and lifestyle community.
Inspired by the nearby BGC Greenway, the store features a dynamic, meandering layout designed to evoke the experience of running along a forest trail. Thoughtful lighting and color details create the sensation of sunlight filtering through trees, bringing a sense of movement and discovery into the retail space.
Beyond shopping, the store is built as a destination where runners can explore the brand’s latest footwear and apparel, discover its performance technologies, and connect with a community that shares a passion for movement.
Highlighting On’s continuing appeal, are its groundbreaking LightSpray™ technology and the Cloudmonster collection, representative of how the brand has committed to rethinking how running shoes feel and perform.
On LightSpray™ Cloudboom Strike 2. Image courtesy of SSI Group Inc.
LightSpray™ represents a revolutionary manufacturing approach, crafting an ultra-lightweight, seamless upper in a single automated step. new approach to footwear construction, creating an ultra-lightweight, seamless upper designed to deliver a close, distraction-free fit.
Featured in the LightSpray Cloudmonster 3 Hyper, the laceless upper is paired with CloudTec® cushioning and Helion™ HF hyper foam to deliver lightweight comfort, cushioning, and responsive energy return for demanding training sessions.
LightSpray™ also powers the LightSpray™ Cloudboom Strike 2, On’s pinnacle race-day shoe designed for marathon and half-marathon performance. Its ultra-light, second-skin upper is paired with the CloudTec Sphere™ cushioning system, an evolved Helion™ HF midsole, and a curved carbon Speedboard®. This is engineered to absorb impact and improve overall running efficiency to power athletes to conserve energy, reduce muscle fatigue, and maintain speed deep into long distances—fit for peak race-day performance.
On the other hand, the Cloudmonster 3, reshapes everyday running. Its triple-layer CloudTec® cushioning system is engineered to absorb impact and deliver a responsive, forward-rolling ride, making it a compelling option for runners building consistency across their weekly miles.
These models showcase On’s approach to performance footwear: combining advanced engineering with thoughtful design to help runners move with confidence.
On Cloudmonster. Image courtesy of SSI Group Inc.
On the other hand, the Cloudmonster 3, reshapes everyday running. Its triple-layer CloudTec® cushioning system is engineered to absorb impact and deliver a responsive, forward-rolling ride, making it a compelling option for runners building consistency across their weekly miles.
These models showcase On’s approach to performance footwear: combining advanced engineering with thoughtful design to help runners move with confidence.
Image courtesy of SSI Group Inc.
Marking an opening day milestone, On has also launched On Run Club, aimed at extending the store experience beyond its walls and onto BGC’s running routes.
The launch brought runners together for a community run, guided by partner run clubs across designated pace groups. Participants also experienced selected footwear through shoe trials, joined a technology talk, and more exciting experiences.
The launch then signals the beginning of future On Run Club activities designed to bring Manila’s running community together and encourage more people to discover the feeling of running.
Image courtesy of SSI Group Inc.
With its new BGC store and the launch of On Run Club, On is creating more opportunities for Filipinos to experience the brand firsthand—whether chasing a personal best, searching for like-minded community, discovering running for the first time, or simply finding new ways to stay active.
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